What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The No-Regrets Expansion Plan
March 19, 2015
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Three tips from Lake State on how to enter a new market.
Go East, Wright-Patt
March 19, 2015
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A hub-and-spoke strategy and outbound calling are just two pieces of the strategic puzzle that Wright-Patt Credit Union pieced together for its move into a major new market.
The Myopic Fed
March 19, 2015
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March’s statement and forecast proves the central bank is as vulnerable to short-term factors as any short-term trader.
Planting Seeds Of Savings
March 18, 2015
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Laura Mugge of Electro Savings Federal Credit Union explains her credit union’s evergreen tree seedling program to promote youth saving.
Operational Efficiency
March 18, 2015
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GUASFCU focuses on products and services for students through the cyclical changes of the school year.
The Little Credit Union That Could
March 18, 2015
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Originally bound to the railroad industry, this once-small cooperative struck out on its own and is now on track to become Southwest Virginia’s premier financial institution.
NCUA Data Confirms Arrowhead Turnaround
March 18, 2015
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NCUA’s June 30 data confirms a turnaround at Arrowhead and prompts serious questions about the agency’s supervisory judgments.
What Does Fourth Quarter Data Mean For The Risk-Based Capital Proposal?
March 12, 2015
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Year-end data clearly proves there is no capital problem or shortfall in the credit union system.
Another Flop In Retail Sales
March 12, 2015
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Poor weather and cloudy consumer moods drag down retail performance, to the apparent surprise of economists.
Online Forum Allows Credit Unions to Discuss Investment Yields, Non-Interest Income
March 10, 2015
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Last Thursday, in a continuing series of best practices and performance analysis webinars, Callahan & Associates organized Playing in the Big Leagues. This online seminar featured 25 credit unions from across the country, all between $100-250 million in assets, discuss
Go East, Wright-Patt
A hub-and-spoke strategy and outbound calling are just two pieces of the strategic puzzle that Wright-Patt Credit Union pieced together for its move into a ...
Planting Seeds Of Savings
Laura Mugge of Electro Savings Federal Credit Union explains her credit union's evergreen tree seedling program to promote youth saving.
Operational Efficiency
GUASFCU focuses on products and services for students through the cyclical changes of the school year.
The Little Credit Union That Could
Originally bound to the railroad industry, this once-small cooperative struck out on its own and is now on track to become Southwest Virginia’s premier financial ...
NCUA Data Confirms Arrowhead Turnaround
NCUA’s June 30 data confirms a turnaround at Arrowhead and prompts serious questions about the agency’s supervisory judgments.
What Does Fourth Quarter Data Mean For The Risk-Based Capital Proposal?
Year-end data clearly proves there is no capital problem or shortfall in the credit union system.
Another Flop In Retail Sales
Poor weather and cloudy consumer moods drag down retail performance, to the apparent surprise of economists.
Online Forum Allows Credit Unions to Discuss Investment Yields, Non-Interest Income
Last Thursday, in a continuing series of best practices and performance analysis webinars, Callahan & Associates organized Playing in the Big Leagues. This online ...
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
The Myopic Fed