What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Land Of 10,000 Opportunities
March 23, 2015
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Minnesota’s SPIRE FCU ran a tight operation to survive the recession. And when the economy turned around, the credit union had a plan in place to take its financials, its members, and its community to new heights.
The No-Regrets Expansion Plan
March 19, 2015
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Three tips from Lake State on how to enter a new market.
Go East, Wright-Patt
March 19, 2015
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A hub-and-spoke strategy and outbound calling are just two pieces of the strategic puzzle that Wright-Patt Credit Union pieced together for its move into a major new market.
The Myopic Fed
March 19, 2015
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March’s statement and forecast proves the central bank is as vulnerable to short-term factors as any short-term trader.
Planting Seeds Of Savings
March 18, 2015
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Laura Mugge of Electro Savings Federal Credit Union explains her credit union’s evergreen tree seedling program to promote youth saving.
Operational Efficiency
March 18, 2015
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GUASFCU focuses on products and services for students through the cyclical changes of the school year.
The Little Credit Union That Could
March 18, 2015
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Originally bound to the railroad industry, this once-small cooperative struck out on its own and is now on track to become Southwest Virginia’s premier financial institution.
NCUA Data Confirms Arrowhead Turnaround
March 18, 2015
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NCUA’s June 30 data confirms a turnaround at Arrowhead and prompts serious questions about the agency’s supervisory judgments.
What Does Fourth Quarter Data Mean For The Risk-Based Capital Proposal?
March 12, 2015
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Year-end data clearly proves there is no capital problem or shortfall in the credit union system.
Another Flop In Retail Sales
March 12, 2015
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Poor weather and cloudy consumer moods drag down retail performance, to the apparent surprise of economists.
Land Of 10,000 Opportunities
Minnesota’s SPIRE FCU ran a tight operation to survive the recession. And when the economy turned around, the credit union had a plan in place ...
Go East, Wright-Patt
A hub-and-spoke strategy and outbound calling are just two pieces of the strategic puzzle that Wright-Patt Credit Union pieced together for its move into a ...
Planting Seeds Of Savings
Laura Mugge of Electro Savings Federal Credit Union explains her credit union's evergreen tree seedling program to promote youth saving.
Operational Efficiency
GUASFCU focuses on products and services for students through the cyclical changes of the school year.
The Little Credit Union That Could
Originally bound to the railroad industry, this once-small cooperative struck out on its own and is now on track to become Southwest Virginia’s premier financial ...
NCUA Data Confirms Arrowhead Turnaround
NCUA’s June 30 data confirms a turnaround at Arrowhead and prompts serious questions about the agency’s supervisory judgments.
What Does Fourth Quarter Data Mean For The Risk-Based Capital Proposal?
Year-end data clearly proves there is no capital problem or shortfall in the credit union system.
Another Flop In Retail Sales
Poor weather and cloudy consumer moods drag down retail performance, to the apparent surprise of economists.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
The Myopic Fed