What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Tighten, Lighten, And Double Down
July 6, 2017
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How better portfolio tracking, a grounded MBL roster, and support from a broad line of CUSOs are helping Mazuma make a mark in the Kansas City area.
The Wedding Guest
July 6, 2017
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Why some traders are worried about President Trump’s visit to Europe for the G-20 summit.
Earnings By The Numbers (1Q17)
July 5, 2017
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Total revenue reached $15.5 billion in the first quarter of 2017. That’s up 8.1% year-over-year from the $14.3 billion credit unions posted in the first quarter of 2016.
How Does Location Affect Expenses?
July 3, 2017
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Contextualizing costs based on location can make a big difference when analyzing the bottom line.
Is The World Going Flat?
July 1, 2017
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Shorter-term rates have moved higher, but the bumps in the overnight rate have had little impact past the two-year note.
State In The Spotlight: Idaho
July 1, 2017
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There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.
Bringing Hope Back To Tampa Bay
June 22, 2017
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Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
An Assessment Of The Amazon Effect
June 22, 2017
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Amazon’s purchase of Whole Foods is not a game-changer for inflation or Fed policy.
The Service Shift Behind Credit Union Employment Growth
June 19, 2017
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Credit unions add technology and jobs amid the move to universal tellers, ITMs, and the new branch design.
Employment Growth And Innovative Hiring Strategies
June 19, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Tighten, Lighten, And Double Down
How better portfolio tracking, a grounded MBL roster, and support from a broad line of CUSOs are helping Mazuma make a mark in the Kansas ...
Earnings By The Numbers (1Q17)
Total revenue reached $15.5 billion in the first quarter of 2017. That’s up 8.1% year-over-year from the $14.3 billion credit unions posted in the first ...
How Does Location Affect Expenses?
Contextualizing costs based on location can make a big difference when analyzing the bottom line.
Is The World Going Flat?
Shorter-term rates have moved higher, but the bumps in the overnight rate have had little impact past the two-year note.
State In The Spotlight: Idaho
There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho ...
Bringing Hope Back To Tampa Bay
Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
An Assessment Of The Amazon Effect
Amazon’s purchase of Whole Foods is not a game-changer for inflation or Fed policy.
The Service Shift Behind Credit Union Employment Growth
Credit unions add technology and jobs amid the move to universal tellers, ITMs, and the new branch design.
Employment Growth And Innovative Hiring Strategies
Five can't-miss data points featured this week on CreditUnions.com.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
The Wedding Guest