How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
How To Own Internal Service
October 19, 2015
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Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
A Better Internal Service Structure
October 19, 2015
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Credit unions that encourage greater employee engagement and transparent communication can optimize their institutional culture and strengthen employee ties.
7 Tips To Staff Video Teller Machines
October 7, 2015
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Finding the right employees to connect with members through video technology can be a challenge, but it doesn’t have to be.
A Strategy To Build Business Intelligence Across A Credit Union
October 5, 2015
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How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Hilary Eisbrenner On Leadership
September 30, 2015
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Hilary Eisbrenner, chief financial officer at Keesler Federal Credit Union, shares thoughts on leadership, industry challenges, team-building, and dream-following.
Anatomy Of A Leadership Culture
September 14, 2015
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In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
Griff O’Brien On Leadership
September 10, 2015
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Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Strategies For Staffing And Debuting Video Teller Centers
September 3, 2015
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The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Reach For The Cutting Edge Without Falling Over
August 28, 2015
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A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the bank.
How Culture Drives Performance
August 25, 2015
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Six motivations to maximize and minimize for a more satisfied employee.
How To Own Internal Service
Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
A Better Internal Service Structure
Credit unions that encourage greater employee engagement and transparent communication can optimize their institutional culture and strengthen employee ties.
7 Tips To Staff Video Teller Machines
Finding the right employees to connect with members through video technology can be a challenge, but it doesn't have to be.
A Strategy To Build Business Intelligence Across A Credit Union
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Hilary Eisbrenner On Leadership
Hilary Eisbrenner, chief financial officer at Keesler Federal Credit Union, shares thoughts on leadership, industry challenges, team-building, and dream-following.
Anatomy Of A Leadership Culture
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture ...
Griff O’Brien On Leadership
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Strategies For Staffing And Debuting Video Teller Centers
The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Reach For The Cutting Edge Without Falling Over
A Texas credit union looks to vendor management, conversion-related momentum, and a healthy dose of skepticism to build an expansive technology base without breaking the ...
How Culture Drives Performance
Six motivations to maximize and minimize for a more satisfied employee.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.