JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
For the Long Haul: Ethics and Leadership
April 10, 2015
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Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Gaining Influence In A Metropolitan Area
April 10, 2015
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University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
April 7, 2015
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It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
April 7, 2015
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If necessity is the mother of invention, then limitation just might be the father of innovation.
RBC2: What Capital Problem?
April 7, 2015
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The argument that existing capital regulations are ineffective just doesn’t hold water.
Hitting A Home Run With Home Mortgages
April 6, 2015
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Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
April 6, 2015
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Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
April 6, 2015
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The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
April 3, 2015
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Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
April 3, 2015
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How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
For the Long Haul: Ethics and Leadership
Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Gaining Influence In A Metropolitan Area
University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
If necessity is the mother of invention, then limitation just might be the father of innovation.
Hitting A Home Run With Home Mortgages
Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
RBC2: What Capital Problem?