Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Email Fraud’s Latest Design

Help your members combat the evolving forms of email fraud by offering them prevention tips.

Features

What Does Your Brand Taste Like?

A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Features

Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?

NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Features

Lobbying Dos And Don’ts

A legislative staffer outlines the right and wrong ways of working with lawmakers’ offices.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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