JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
2014 Credit Union Impact Report
March 3, 2015
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How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did they employ? All that and more in this year’s report.
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
March 2, 2015
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Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
March 2, 2015
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California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
March 2, 2015
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A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
March 2, 2015
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You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
February 26, 2015
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Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
February 25, 2015
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Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
February 24, 2015
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Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
February 23, 2015
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The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
February 23, 2015
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These best practices will ensure your next merger won’t be your last.
2014 Credit Union Impact Report
How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did ...
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
California-based Travis Credit Union combines the credit union experience with cultural customs.
Member-Focused Staff Can Sell With Tech Tools
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in ...
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
These best practices will ensure your next merger won’t be your last.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Aging Is An Adventure At My Credit Union
Aaron Passman
A 55+ member club is helping the Minnesota cooperative strengthen long term relationships, support active aging, and rethink how it serves members later in life.
SECU Scores Obama Nod With FICO Program