JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Executive Life Balance
March 18, 2015
No Comments
Members depend on GUASFCU’s executives, who are also full-time students, to deliver outstanding service.
Planting Seeds Of Savings
March 18, 2015
No Comments
Laura Mugge of Electro Savings Federal Credit Union explains her credit union’s evergreen tree seedling program to promote youth saving.
The Legacy Of Ed Callahan, 6 Years Later
March 18, 2015
No Comments
Ed Callahan passed away six years ago, yet his impact on the industry still resonates today.
How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio
March 4, 2015
No Comments
Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
NCUA: Here’s What The FDIC Really Said
March 4, 2015
No Comments
When will the NCUA pay attention to how the FDIC views risk-based capital?
2014 Credit Union Impact Report
March 3, 2015
No Comments
How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did they employ? All that and more in this year’s report.
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
March 2, 2015
No Comments
Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
March 2, 2015
No Comments
California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
March 2, 2015
No Comments
A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
March 2, 2015
No Comments
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Executive Life Balance
Members depend on GUASFCU’s executives, who are also full-time students, to deliver outstanding service.
Planting Seeds Of Savings
Laura Mugge of Electro Savings Federal Credit Union explains her credit union's evergreen tree seedling program to promote youth saving.
How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio
Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
NCUA: Here’s What The FDIC Really Said
When will the NCUA pay attention to how the FDIC views risk-based capital?
2014 Credit Union Impact Report
How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did ...
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Browse Topics
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
The Legacy Of Ed Callahan, 6 Years Later