JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Rebrand And Rename, But First Find Common Core Values
April 7, 2016
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A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
April 5, 2016
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nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
Work Hard, Play Hard
April 5, 2016
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10 credit union leaders in revenue per employee.
The Power Of Storytelling
April 5, 2016
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Credit unions need to recognize the power in their members’ stories as a way to communicate the credit union difference.
Swipe Local And Save
April 5, 2016
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A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.
Build A Successful Strategy On Cooperative Ideals
April 5, 2016
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Cooperative businesses have a foothold in sectors ranging from commercial sales and marketing to social and public services.
A Strategy To Provide Reliable Rides For Vulnerable Members
April 5, 2016
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Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.
Credit Unions Provide VITA(L) Help In These Taxing Times
March 30, 2016
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Cooperatives across the land are continuing the tradition of offering tax preparation services for free this year, and if a member gets a little financial wellness help along the way as April 15 nears, all the better.
How To Turn A Good Member Experience Into A Great One
March 28, 2016
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In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County’s Credit Union, the entire organization aligns to ease pain points.
A Complaint By Any Other Name Is Member Feedback
March 28, 2016
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For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and managing complaints.
Rebrand And Rename, But First Find Common Core Values
A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
The Power Of Storytelling
Credit unions need to recognize the power in their members' stories as a way to communicate the credit union difference.
Swipe Local And Save
A lower rate for in-state credit card purchases helps VSECU boost its product usage and gives members a grassroots outlet for activism.
Build A Successful Strategy On Cooperative Ideals
Cooperative businesses have a foothold in sectors ranging from commercial sales and marketing to social and public services.
A Strategy To Provide Reliable Rides For Vulnerable Members
Manatee Community Credit Union provides reliable transportation and financial education to vulnerable, low-income members.
Credit Unions Provide VITA(L) Help In These Taxing Times
Cooperatives across the land are continuing the tradition of offering tax preparation services for free this year, and if a member gets a little financial ...
How To Turn A Good Member Experience Into A Great One
In the increasingly competitive world of consumer experience, delivering a good member experience isn’t good enough. At Orange County's Credit Union, the entire organization aligns ...
A Complaint By Any Other Name Is Member Feedback
For a credit union with nearly $14 billion in assets, BECU receives few complaints. Here are three of the institution’s best practices in resolving and ...
Browse Topics
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution