JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?
January 12, 2015
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If NCUA implemented the role of the practitioners in the spirit of member participation, then the precedent could be an important milestone in how the agency works with credit unions.
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
January 12, 2015
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A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
January 12, 2015
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Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
January 5, 2015
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First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
December 24, 2014
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Lessons from five credit unions on the benefits of grocery co-op partnerships.
Great Leaders’ Quest For Elegance
May 27, 2014
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Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
How Can YOU Support The TOMS Model
August 8, 2013
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By building a business model around helping others, TOMS sets an example for cooperatives to follow.
Your Vision For Regulatory Leadership
July 3, 2013
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Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.
Highlight The Cooperative Business Model
September 24, 2012
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To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
July 26, 2012
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The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Will NCUA’s Revised RBC Rule Benefit From Banking Regulators’ Experience?
A speech by the vice chair of the FDIC should be top of mind as the industry considers the new risk-based capital proposal.
Children’s Health Is Something We Can All Agree On
Credit Union Cherry Blossom Ten Mile Run promises to be bigger and better in 2015, but needs your support.
First Quarter Growth In 2015 Is Critical To Sustain Momentum
First quarter is an ideal time to pay slightly above market to lock in long-term CDs and reactivate interest in money market offerings.
5 Ways To Work With Non-FI Cooperatives
Lessons from five credit unions on the benefits of grocery co-op partnerships.
Great Leaders’ Quest For Elegance
Successful executives will seek to simplify processes and rid their organizations of inefficiencies.
How Can YOU Support The TOMS Model
By building a business model around helping others, TOMS sets an example for cooperatives to follow.
Your Vision For Regulatory Leadership
Here are four different ways you can join the conversation about the need for an understanding of cooperative principles in regulatory leadership.
Highlight The Cooperative Business Model
To strengthen the credit union marketplace, institutions have to walk the talk.
Credit Unions Can Benefit From The Cooperative Model
The benefits of corporate membership become evident as third-party partners edge out credit unions from their customer base.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
What Role Did The Practitioners Council Play In NCUA’s Revised Risk-Based Capital Rule?