JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Apply The 7 Cooperative Principles To Regulatory Design
April 23, 2015
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To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is needed.
At The Intersection Of Business And Technology
April 23, 2015
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BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
RBC2: You Might Not Like What Comes Next
April 23, 2015
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Legal battle and years of uncertainty could follow a final rule like this.
NCUA Is Confused About The State Of The TCCUSF
April 21, 2015
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Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
The Economic And Community Impact Of The Financially Underserved
April 20, 2015
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Are you really ready to help? Take on the Financial Empowerment Challenge.
Consumer Sentiments And Employee Insights From Fourth Quarter 2014
April 19, 2015
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Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and serve members whose schedules and preferences conflict with the institution’s service delivery strategy.
Planes, Timeshares, And Big Data At NACUSO
April 17, 2015
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Alchemy and innovation at CUSO conference shows a movement on the move.
Callahan & Associates Presents Co-Opoly
April 13, 2015
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An industry-themed board game puts players in the driver’s seat of a brand-new credit union.
For the Long Haul: Ethics and Leadership
April 10, 2015
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Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Gaining Influence In A Metropolitan Area
April 10, 2015
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University Federal Credit Union is a mover and shaker in Central Texas.
How To Apply The 7 Cooperative Principles To Regulatory Design
To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is ...
At The Intersection Of Business And Technology
BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
NCUA Is Confused About The State Of The TCCUSF
Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
The Economic And Community Impact Of The Financially Underserved
Are you really ready to help? Take on the Financial Empowerment Challenge.
Consumer Sentiments And Employee Insights From Fourth Quarter 2014
Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and ...
Planes, Timeshares, And Big Data At NACUSO
Alchemy and innovation at CUSO conference shows a movement on the move.
Callahan & Associates Presents Co-Opoly
An industry-themed board game puts players in the driver's seat of a brand-new credit union.
For the Long Haul: Ethics and Leadership
Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Gaining Influence In A Metropolitan Area
University Federal Credit Union is a mover and shaker in Central Texas.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
RBC2: You Might Not Like What Comes Next