JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
For the Long Haul: Ethics and Leadership
April 10, 2015
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Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Gaining Influence In A Metropolitan Area
April 10, 2015
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University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
April 7, 2015
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It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
April 7, 2015
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If necessity is the mother of invention, then limitation just might be the father of innovation.
RBC2: What Capital Problem?
April 7, 2015
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The argument that existing capital regulations are ineffective just doesn’t hold water.
Hitting A Home Run With Home Mortgages
April 6, 2015
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Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
April 6, 2015
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Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
April 6, 2015
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The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
April 3, 2015
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Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
April 3, 2015
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How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
For the Long Haul: Ethics and Leadership
Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Gaining Influence In A Metropolitan Area
University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
If necessity is the mother of invention, then limitation just might be the father of innovation.
Hitting A Home Run With Home Mortgages
Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
RBC2: What Capital Problem?