JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
RBC2: Only One Mind To Change
April 2, 2015
No Comments
Credit unions should focus their efforts on persuading NCUA board member Rick Metsger to change his mind on RBC.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
April 1, 2015
No Comments
In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ chief concern — when will they get their credit union back?
A Fresh Start In Florida
April 1, 2015
No Comments
Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured funds.
Raksha Shirali On Leadership
April 1, 2015
No Comments
The vice president of human resources at USAlliance Federal Credit Union talks career paths, talent identification, and management philosophy.
RBC2: It Ain’t Over Yet
March 31, 2015
No Comments
NCUA will assume it’s all peachy-keen unless the agency hears from credit unions.
NCUSIF 2014 Audit Documents Significant Management Gaps
March 30, 2015
No Comments
The annual performance of the share insurance fund is a real-world test of NCUA’s ability to identify future risk, document potential shortfalls, and accurately manage uncertainties.
RBC2: Once More, With Feeling
March 30, 2015
No Comments
Already commented once? Do it again. Haven’t yet? Now’s the time.
RBC And Some Inconvenient Truths
March 27, 2015
No Comments
Current comment period should be just the beginning of constant contact with those who rule our world.
Speak Up Either Way On RBC
March 27, 2015
No Comments
Yay or nay, the cooperative system needs your participation on matters of such consequence.
RBC Coverage: Pros, Cons Collide
March 26, 2015
No Comments
Call for comment gains urgency as April 27 deadline approaches.
The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital
In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ ...
A Fresh Start In Florida
Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured ...
Raksha Shirali On Leadership
The vice president of human resources at USAlliance Federal Credit Union talks career paths, talent identification, and management philosophy.
RBC2: It Ain’t Over Yet
NCUA will assume it's all peachy-keen unless the agency hears from credit unions.
NCUSIF 2014 Audit Documents Significant Management Gaps
The annual performance of the share insurance fund is a real-world test of NCUA’s ability to identify future risk, document potential shortfalls, and accurately manage ...
RBC2: Once More, With Feeling
Already commented once? Do it again. Haven't yet? Now's the time.
RBC And Some Inconvenient Truths
Current comment period should be just the beginning of constant contact with those who rule our world.
Speak Up Either Way On RBC
Yay or nay, the cooperative system needs your participation on matters of such consequence.
RBC Coverage: Pros, Cons Collide
Call for comment gains urgency as April 27 deadline approaches.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
RBC2: Only One Mind To Change