JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Credit Unions Creating The Next Economy
March 26, 2012
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As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Any NCUA Board Appointment Is An Opportunity
March 19, 2012
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Credit unions should seek to ensure that the appointment process restores confidence in the political process.
There’s No Such Thing As A Free Lunch
March 12, 2012
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An article in the Los Angeles Times provides a cautionary lesson for credit unions.
What Does The December NCUSIF Audit Mean For Credit Unions?
February 22, 2012
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NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
The Power of Transparency
February 13, 2012
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Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Members’ Choices Aren’t So Rational
February 13, 2012
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Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right.”
The Darkness Spreads Over Credit Union Land: $50B Unaccounted For
December 21, 2011
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There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Email Fraud’s Latest Design
November 22, 2011
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Help your members combat the evolving forms of email fraud by offering them prevention tips.
What Does Your Brand Taste Like?
November 1, 2011
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A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?
September 20, 2010
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NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Any NCUA Board Appointment Is An Opportunity
Credit unions should seek to ensure that the appointment process restores confidence in the political process.
There’s No Such Thing As A Free Lunch
An article in the Los Angeles Times provides a cautionary lesson for credit unions.
What Does The December NCUSIF Audit Mean For Credit Unions?
NCUSIF’s audited financials can help credit unions evaluate NCUA’s management of the $11 billion in cooperative system’s capital.
The Power of Transparency
Transparency allows for all to take informed action, which is why disclosure is built into the cooperative system.
Members’ Choices Aren’t So Rational
Goldilocks and Starbucks offer lessons in behavioral economics that credit unions can use to help members make decisions that are “just right."
The Darkness Spreads Over Credit Union Land: $50B Unaccounted For
There has been no public accounting for the Temporary Corporate Credit Union Stabilization Fund for nearly two years. Where are the voices calling for light?
Email Fraud’s Latest Design
Help your members combat the evolving forms of email fraud by offering them prevention tips.
What Does Your Brand Taste Like?
A South American bank gives its brand a whole new look (and feel, and smell, and sound).
Is The NCUA Board Helping — Or Hurting — Credit Unions’ Soundness?
NCUA’s 0.124% NCUSIF premium announcement follows this logic: Things are bad because we said so. Therefore, we’re taking this premium action because things are bad.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.