Member Segmentation Paves The Way To Personalization
October 31, 2022
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PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Email Marketing
6 Ways To Attract And Retain Deposits
May 30, 2019
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Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
4 Ways To Reward Loyal Members
February 11, 2019
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This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
A Matrix To Target New SEGs
February 3, 2017
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BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
July 11, 2016
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This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4 Emails Pave The Path To Marketing Success
July 11, 2016
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How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
A Personal Touch
April 29, 2016
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Sooper Credit Union creates an intimate member rapport through personalized URLs.
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
April 29, 2016
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By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy’s Year-End Results
April 28, 2016
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Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
6 Ways To Attract And Retain Deposits
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
4 Ways To Reward Loyal Members
This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
A Matrix To Target New SEGs
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4 Emails Pave The Path To Marketing Success
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
A Personal Touch
Sooper Credit Union creates an intimate member rapport through personalized URLs.
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy’s Year-End Results
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit ...
Browse Topics
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Andrew Lepczyk
Congress is considering new legislation around cryptocurrency, and these new tools could have profound implications for the industry.
Michigan Legacy Takes A Scientific Approach To Spotting Elder Financial Abuse
Savana Morie
A partnership with the Institute of Gerontology at Wayne State University has helped the credit union reduce reports of elder fraud by as much as 50%.
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Faced with post-pandemic talent challenges, Desert Financial put a new spin on gathering and responding to employee feedback.
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From employee engagement to community impact and beyond, these are the initiatives credit unions must focus on to stay aligned and prepared for the challenges ahead.
Tech-Grown CEOs Share Fintech Partnership Strategies (Part Two)
Marc Rapport
Three more credit union chiefs with tech backgrounds show how they adapt and innovate – and how other cooperatives can, too.
Tech-Grown CEOs Share Fintech Partnership Strategies (Part One)
Marc Rapport
Credit union chiefs with tech backgrounds show how they adapt and innovate – and how other cooperatives can, too.
Virtual Cards: More Than Just A Trend
Callahan & Associates
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Credit Unions, Fintechs Join Forces For Inaugural Event
Savana Morie
Suncoast Credit Union, in partnership with WithClutch and ModernFI, hosted its inaugural Create 2025 summit in May. Attendees included eight credit unions and nine fintech companies.
4 Ways to Make Your Digital Experience Work Harder for Members
Callahan & Associates
Digital experiences must be a direct reflection of the care and service credit unions are known for. Here’s where to start.
Service Credit Union Launches CUSO For Fintech Investments
Savana Morie
The New Hampshire cooperative recently launched Service Ventures, an independent investment arm that aims to work with startups that share a commitment to operational efficiency and member experience.