Email Marketing

Navy’s Year-End Results

Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.

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Features

Member Segmentation Paves The Way To Personalization

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
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6 Ways To Attract And Retain Deposits

Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
Callahan Collections

4 Ways To Reward Loyal Members

This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
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First South Financial’s Targeted Marketing Nets Big Returns

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
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A Matrix To Target New SEGs

BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
Industry Insights

87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
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4 Emails Pave The Path To Marketing Success

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
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A Personal Touch

Sooper Credit Union creates an intimate member rapport through personalized URLs.
Features

How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email

By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Features

Navy’s Year-End Results

Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit ...
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