Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
Congress is considering new legislation around cryptocurrency, and these new tools could have profound implications for the industry.
A partnership with the Institute of Gerontology at Wayne State University has helped the credit union reduce reports of elder fraud by as much as 50%.
Faced with post-pandemic talent challenges, Desert Financial put a new spin on gathering and responding to employee feedback.
From employee engagement to community impact and beyond, these are the initiatives credit unions must focus on to stay aligned and prepared for the challenges ahead.
Three more credit union chiefs with tech backgrounds show how they adapt and innovate – and how other cooperatives can, too.
Credit union chiefs with tech backgrounds show how they adapt and innovate – and how other cooperatives can, too.
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Suncoast Credit Union, in partnership with WithClutch and ModernFI, hosted its inaugural Create 2025 summit in May. Attendees included eight credit unions and nine fintech companies.
Digital experiences must be a direct reflection of the care and service credit unions are known for. Here’s where to start.
The New Hampshire cooperative recently launched Service Ventures, an independent investment arm that aims to work with startups that share a commitment to operational efficiency and member experience.