Email Marketing

Navy’s Year-End Results

Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.

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This Week's Highlights

Member Segmentation Paves The Way To Personalization

PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.

Features

6 Ways To Attract And Retain Deposits

Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.

Callahan Collections

4 Ways To Reward Loyal Members

This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.

Features

First South Financial’s Targeted Marketing Nets Big Returns

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

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A Matrix To Target New SEGs

BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.

Industry Insights

87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.

Features

4 Emails Pave The Path To Marketing Success

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

Features

A Personal Touch

Sooper Credit Union creates an intimate member rapport through personalized URLs.

Features

How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email

By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.

Features

Navy’s Year-End Results

Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.

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