Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Two credit unions with double-digit share growth offer insight into how they are attracting, and keeping, money in the cooperative.
This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.