7 Tips To Rebrand After A Major Merger
October 20, 2025
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Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Branding
Insights From The Outside: Nick Riegal
August 18, 2025
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The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to shake things up.
Smart Marketing Speaks To A Select Employee Group
July 28, 2025
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At Publix Employees FCU, marketing plays a pivotal role in select employee group engagement.
Virtual Cards: More Than Just A Trend
July 7, 2025
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The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
June 30, 2025
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Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Honoring Roots To Expand Reach
April 28, 2025
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SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
What Can Credit Unions Learn From Taylor Swift?
March 10, 2025
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The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for everyone.
Scouting Talent And Building Brand In Louisiana
February 16, 2025
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How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
July 15, 2024
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Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Insights From The Outside: Nick Riegal
The new senior vice president of marketing at Ascend FCU uses his unconventional experience to break through messaging barriers with a reinvigorated brand campaign to ...
Smart Marketing Speaks To A Select Employee Group
At Publix Employees FCU, marketing plays a pivotal role in select employee group engagement.
Virtual Cards: More Than Just A Trend
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Scouting Talent And Building Brand In Louisiana
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Browse Topics
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
How AI Is Shaping HR For The Next Era
Marc Rapport
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
Now’s The Time For Credit Union Succession Planning
Aaron Passman
The future of leadership starts now. This week, CreditUnions.com is diving into the strategies shaping tomorrow’s talent: from a bold overhaul of succession planning to how credit unions are tackling the AI skills gap.
Is Your Credit Union Making Time For Leadership Development?
Andrew Lepczyk
Assessing skills gaps among leaders and providing time to complete training are major hurdles today, but strong leadership development strategies are essential in building a future-ready credit union.
Aligning Recruitment Efforts With Boardroom Value
Jennie Boden
A report from Quantum Governance reveals a gap between board recruitment priorities and the most valuable skills in governance.
What Can Credit Unions Learn From Taylor Swift?