JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
March 10, 2025
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How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025
March 5, 2025
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The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball legend.
Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025
March 4, 2025
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The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future of the NCUA, and more.
Callahan’s Tips For Food, Fun, And More During GAC 2025
February 24, 2025
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Planning to attend GAC? Check out Callahan’s guide to some of DC’s best eateries, attractions, and more — all near the conference!
Insights From The Outside: Jay Huffstatler
February 23, 2025
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The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Misinformation Is Everywhere. How Can Credit Unions Fight It?
February 16, 2025
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Financial misinformation spreads fast. Here’s how two credit unions ensure their members receive accurate, trustworthy guidance in addition to quality services.
Meet The Finalists For The 2025 Innovation Series: Financial Wellness
February 11, 2025
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This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
Say ‘Hello’ To Help
February 10, 2025
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A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as a trusted local resource.
All Things CDFI In 2025
February 6, 2025
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Stay up-to-date with the latest changes, opportunities, and compliance requirements for CDFIs, including certification, grants, and legislative updates for 2025 and beyond.
From State Funds To Affordable Homes
February 3, 2025
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Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Premier America Improves Financial Inclusion For CSUN Students And Beyond
How an on-campus branch supports immediate financial needs and builds lifelong relationships with members.
An NCUA Slowdown, Leadership Lessons, And More: Takeaways From Day 2 Of GAC 2025
The second day of the industry’s annual event included insights into how the regulator and Congress operate, as well as leadership lessons from a basketball ...
Chaos, Taxation, And More: Takeaways From Day 1 Of GAC 2025
The first full day of the Governmental Affairs Conference included a frank assessment of threats to the credit union tax status, news about the future ...
Callahan’s Tips For Food, Fun, And More During GAC 2025
Planning to attend GAC? Check out Callahan’s guide to some of DC’s best eateries, attractions, and more — all near the conference!
Insights From The Outside: Jay Huffstatler
The industry newcomer brings a deep history of development and networking to OnPath Foundation.
Misinformation Is Everywhere. How Can Credit Unions Fight It?
Financial misinformation spreads fast. Here’s how two credit unions ensure their members receive accurate, trustworthy guidance in addition to quality services.
Meet The Finalists For The 2025 Innovation Series: Financial Wellness
This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
Say ‘Hello’ To Help
A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as ...
All Things CDFI In 2025
Stay up-to-date with the latest changes, opportunities, and compliance requirements for CDFIs, including certification, grants, and legislative updates for 2025 and beyond.
From State Funds To Affordable Homes
Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.