JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Exit Interview: Tom Berquist, BECU
December 11, 2023
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BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
The Evolution Of Leadership Development At Together Credit Union
November 27, 2023
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A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
CEO Onboarding: Jenny Vipperman, ORNL FCU
November 27, 2023
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The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee cooperative.
Exit Interview: Dan Berger
November 20, 2023
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NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
A Safe Place For Members With Dementia
November 6, 2023
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A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
3 Trends At Low-Income And CDFI Credit Unions
October 30, 2023
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Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
What’s In A Name: Director Of Community Homeownership Development
October 30, 2023
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WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Back To School. Back To Work.
October 23, 2023
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A training program from Associated Credit Union clears a pathway from class to career.
Financial Wellbeing For Members. Financial Wellbeing For All.
October 16, 2023
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After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members alike through life’s financial milestones.
BCU Builds National Reach One Relationship At A Time
October 9, 2023
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The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
Exit Interview: Tom Berquist, BECU
BECU’s longtime chief marketer helped build the cooperative’s considerable legacy as an industry leader.
The Evolution Of Leadership Development At Together Credit Union
A comprehensive program at the Missouri cooperative helps those outside its walls become better leaders, too.
CEO Onboarding: Jenny Vipperman, ORNL FCU
The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee ...
Exit Interview: Dan Berger
NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
A Safe Place For Members With Dementia
A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
3 Trends At Low-Income And CDFI Credit Unions
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
What’s In A Name: Director Of Community Homeownership Development
WSECU creates a new role to take a holistic approach toward housing affordability in Seattle.
Back To School. Back To Work.
A training program from Associated Credit Union clears a pathway from class to career.
Financial Wellbeing For Members. Financial Wellbeing For All.
After offering financial wellbeing services to members for years, BCU recently created a CUSO and rolled out a mobile app that guides members and non-members ...
BCU Builds National Reach One Relationship At A Time
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.