Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

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What’s In A Name: Chief Community And Public Affairs Officer

Creighton Blackwell’s executive-level role at Coastal demonstrates the credit union’s focus on serving community from the highest level of the enterprise.
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What’s The Big IDEA?

Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.

CDFI 2023: Grants, Certification and Compliance-OH MY!

Watch now to learn all the most up to date information regarding All Things CDFI
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Help For The Holidays And Beyond

A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
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How Credit Union Of Texas Turns Jobs Into Careers

A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
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Build Trust And Drive Engagement With An Annual Impact Report

Langley FCU's annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
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A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.

A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
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A Different Kind Of ‘Mobile’ Banking

Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
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Eco-Minded Members Seek Sustainable Solutions

How can credit unions protect the planet and encourage members to do the same?
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Impact Strategies From March 2023

A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
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5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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