JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
3 Tactics To Drive Economic Empowerment
September 18, 2023
No Comments
How a trio of California credit unions are helping communities and members take better control of their financial resources.
3 Ways To Reach Unbanked And Underbanked Households
September 11, 2023
No Comments
Bank On certified accounts fulfill the credit union mission while fortifying community partnerships.
Gesa Gives Students Meaningful Work Opportunities. Other Credit Unions Can, Too.
August 30, 2023
No Comments
An internship program launched more than 20 years ago provides financial education and career enhancement for Washington state high school students.
CEO Onboarding: Brandon Michaels, OneAZ Credit Union
August 28, 2023
No Comments
A veteran CEO is onboarded once again and shares how he — and the process — have evolved.
Making — And Measuring — A Difference In The Community
August 21, 2023
No Comments
Self-Help taps multiple perspectives and systems to tell a meaningful, compelling story about its accomplishments.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
August 14, 2023
No Comments
The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
Micro Grants. Major Support.
July 31, 2023
No Comments
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
July 24, 2023
No Comments
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Inside The Connecticut League’s Approach To Media, Young Members, And More
July 10, 2023
No Comments
In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group’s strategies around advocacy, public relations, and why there’s a better term than “the credit union difference.”
A League Of Its Own
July 3, 2023
No Comments
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of the Constitution State.
3 Tactics To Drive Economic Empowerment
How a trio of California credit unions are helping communities and members take better control of their financial resources.
3 Ways To Reach Unbanked And Underbanked Households
Bank On certified accounts fulfill the credit union mission while fortifying community partnerships.
Gesa Gives Students Meaningful Work Opportunities. Other Credit Unions Can, Too.
An internship program launched more than 20 years ago provides financial education and career enhancement for Washington state high school students.
CEO Onboarding: Brandon Michaels, OneAZ Credit Union
A veteran CEO is onboarded once again and shares how he — and the process — have evolved.
Making — And Measuring — A Difference In The Community
Self-Help taps multiple perspectives and systems to tell a meaningful, compelling story about its accomplishments.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
Micro Grants. Major Support.
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
Inside The Connecticut League’s Approach To Media, Young Members, And More
In this exclusive video, league CEO Bruce Adams and others provide a glimpse into the trade group's strategies around advocacy, public relations, and why there's ...
A League Of Its Own
The Credit Union League of Connecticut goes well beyond legislative advocacy in its efforts to spread the “people helping people” philosophy to every corner of ...
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.