JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What’s The Big IDEA?
May 8, 2023
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Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
CDFI 2023: Grants, Certification and Compliance-OH MY!
May 3, 2023
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Watch now to learn all the most up to date information regarding All Things CDFI
Help For The Holidays And Beyond
April 27, 2023
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
How Credit Union Of Texas Turns Jobs Into Careers
April 24, 2023
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A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
Build Trust And Drive Engagement With An Annual Impact Report
April 24, 2023
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Langley FCU’s annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
April 17, 2023
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A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
April 10, 2023
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Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
April 3, 2023
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How can credit unions protect the planet and encourage members to do the same?
Impact Strategies From March 2023
March 27, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A Giant Leap For Small Businesses In The Tennessee Valley
March 27, 2023
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Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
What’s The Big IDEA?
Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
CDFI 2023: Grants, Certification and Compliance-OH MY!
Watch now to learn all the most up to date information regarding All Things CDFI
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
How Credit Union Of Texas Turns Jobs Into Careers
A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
Build Trust And Drive Engagement With An Annual Impact Report
Langley FCU's annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
How can credit unions protect the planet and encourage members to do the same?
Impact Strategies From March 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A Giant Leap For Small Businesses In The Tennessee Valley
Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.