JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
8 Steps For Building A Purpose-Driven Growth Strategy
May 30, 2023
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A well-defined purpose drives member and employee engagement, which in turn drives sustainable growth.
What’s In A Name: Chief Community And Public Affairs Officer
May 15, 2023
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Creighton Blackwell’s executive-level role at Coastal demonstrates the credit union’s focus on serving community from the highest level of the enterprise.
What’s The Big IDEA?
May 8, 2023
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Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
CDFI 2023: Grants, Certification and Compliance-OH MY!
May 3, 2023
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Watch now to learn all the most up to date information regarding All Things CDFI
Help For The Holidays And Beyond
April 27, 2023
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
How Credit Union Of Texas Turns Jobs Into Careers
April 24, 2023
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A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
Build Trust And Drive Engagement With An Annual Impact Report
April 24, 2023
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Langley FCU’s annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
April 17, 2023
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A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
April 10, 2023
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Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
April 3, 2023
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How can credit unions protect the planet and encourage members to do the same?
8 Steps For Building A Purpose-Driven Growth Strategy
A well-defined purpose drives member and employee engagement, which in turn drives sustainable growth.
What’s In A Name: Chief Community And Public Affairs Officer
Creighton Blackwell’s executive-level role at Coastal demonstrates the credit union’s focus on serving community from the highest level of the enterprise.
What’s The Big IDEA?
Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
CDFI 2023: Grants, Certification and Compliance-OH MY!
Watch now to learn all the most up to date information regarding All Things CDFI
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
How Credit Union Of Texas Turns Jobs Into Careers
A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
Build Trust And Drive Engagement With An Annual Impact Report
Langley FCU's annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
How can credit unions protect the planet and encourage members to do the same?
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.