GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
It Takes A Team To Fight Fraud
October 15, 2022
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Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
The Power Behind A ‘Strong’ Rebrand
October 10, 2022
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A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
Fighting Food Insecurity 1 Financial Lesson At A Time
October 10, 2022
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A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity statewide.
How 1 Foundation Tackles 2 Mandates
October 10, 2022
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A new foundation from Excite Credit Union focuses on disaster relief and college savings to support its markets in California and North Carolina.
Impact Strategies From September 2022
September 26, 2022
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A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.
School Branches Earn High Grades For This Ohio Cooperative
September 26, 2022
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Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Service Puts Financial Wellness In Members’ Pockets
September 26, 2022
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The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial planning and wellness. And the rise of non-traditional resources for investment and savings advice tempting resources that young people are turning to more often, according to a recent national survey
Adding Fun To Financial Education
September 26, 2022
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Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
An Inside Look At Organizational Change
September 19, 2022
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Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
Clearwater Embraces Its CDFI Status
September 5, 2022
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Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with the institution’s broader mission.
It Takes A Team To Fight Fraud
Verve, A Credit Union is collaborating with local law enforcement to help community members better protect themselves against a variety of fraud.
The Power Behind A ‘Strong’ Rebrand
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
Fighting Food Insecurity 1 Financial Lesson At A Time
A pilot program is making financial literacy information available in food banks as part of a long-term push by the league to fight food insecurity ...
How 1 Foundation Tackles 2 Mandates
A new foundation from Excite Credit Union focuses on disaster relief and college savings to support its markets in California and North Carolina.
Impact Strategies From September 2022
A look inside strategies and programs that are helping credit unions of all sizes make a difference in the communities they serve.
School Branches Earn High Grades For This Ohio Cooperative
Atomic Credit Union helps students build savings and careers as it increases visibility through its 58 school branches.
Service Puts Financial Wellness In Members’ Pockets
The financial atmosphere is changing. A decline in in-person transactions is leaving credit union staffers with fewer face-to-face opportunities to talk with members about financial ...
Adding Fun To Financial Education
Abound Credit Union’s in-house curriculum meets state requirements while engaging and entertaining young students.
An Inside Look At Organizational Change
Methodologies to manage change abound, but these two credit unions have best practices and lessons learned that can apply to everyone.
Clearwater Embraces Its CDFI Status
Leaders of the Montana cooperative discuss the importance of the credit union’s certification as a community development financial institution and how that status dovetails with ...
Browse Topics
7 Leadership Lessons From 2025
Savana Morie
From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.
6 Roles Every Credit Union Needs In 2026
Aaron Passman
The right people in the right positions can make a meaningful difference in driving success and exploring opportunities.
CreditUnions.com Top Picks For 2025
Savana Morie
The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.
5 Takeaways From Trendwatch
Tony Waltrich
The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
Vantage West Turns A Good Problem Into Great Recognition
Savana Morie
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
AI Is Rewriting The Economics Of Banking
Callahan & Associates
AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.
How 2 Marketing Teams Organize For Impact
Aaron Passman
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Affordable Housing Isn’t About Business. It’s About People.
Aaron Passman
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
What Credit Unions Can Learn From Mamdani’s Campaign
Alix Patterson
Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.