Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off their back-to-school campaigns well ahead of the new academic year. Parents and students often need help to buy new backpacks, clothing, laptops and a host of other classroom supplies. Many

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Features

Banking On Values In A Crowded Montana Market

Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
Features

When Banks Left The Community, Honor Credit Union Stepped In

After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
Features

How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives

A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Features

How The TowerCares Foundation Maximizes Its Impact

As the philanthropic organization surges past the $1 million mark, its CEO looks back on lessons learned and offers advice for those just getting started.
Features

Impact Strategies From July 2022

A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Industry Insights

Making An Impact – And Getting Results

Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people ...
Industry Insights

Interest Rate Volatility Reaches New Highs For 2022

A look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Features

GRAPH OF THE WEEK: Credit Union Hiring Spikes Amid Hot Job Market

Credit unions are hosting more FTEs and paying them more than they were one year ago, in large part driven by an extremely competitive hiring ...
Features

Lessons From A Fintech’s First Year

Nearly 12 months after the launch of Dora, a credit union-backed fintech, one executive looks back at lessons learned and what comes next.
Features

How Credit Unions Can Ease The Back-To-School Burden

Summer may only be at its midway point, but that’s not stopping credit unions from back-to-school planning. Many institutions all over the country kick off ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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