JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
What’s The Big IDEA?
May 8, 2023
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Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
CDFI 2023: Grants, Certification and Compliance-OH MY!
May 3, 2023
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Watch now to learn all the most up to date information regarding All Things CDFI
Help For The Holidays And Beyond
April 27, 2023
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A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
How Credit Union Of Texas Turns Jobs Into Careers
April 24, 2023
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A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
Build Trust And Drive Engagement With An Annual Impact Report
April 24, 2023
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Langley FCU’s annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
April 17, 2023
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A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
April 10, 2023
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Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
April 3, 2023
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How can credit unions protect the planet and encourage members to do the same?
Impact Strategies From March 2023
March 27, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A Giant Leap For Small Businesses In The Tennessee Valley
March 27, 2023
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Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
What’s The Big IDEA?
Inclusion, diversity, equity, and accessibility ensures success and survival at Greylock FCU.
CDFI 2023: Grants, Certification and Compliance-OH MY!
Watch now to learn all the most up to date information regarding All Things CDFI
Help For The Holidays And Beyond
A leader of St. Louis Community Credit Union shares how the cooperative works every day to be “the social conscience of banking.”
How Credit Union Of Texas Turns Jobs Into Careers
A program at the Dallas cooperative commits time and resources to develop a deep bench of talent across all levels of management.
Build Trust And Drive Engagement With An Annual Impact Report
Langley FCU's annual impact report has helped deepen connections at the cooperative by emphasizing servant leadership within the community.
A Cancer Diagnosis Is Scary. Managing Money Shouldn’t Be.
A pilot program from Wright-Patt Credit Union offers support and financial advice for patients facing a serious illness while juggling daily expenses.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Eco-Minded Members Seek Sustainable Solutions
How can credit unions protect the planet and encourage members to do the same?
Impact Strategies From March 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
A Giant Leap For Small Businesses In The Tennessee Valley
Tennessee Valley FCU is expanding a small business program by giving away $175,000 in the Chattanooga, Cleveland, and northwest Georgia areas.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.