JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
March 8, 2023
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Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling more than $2 million.
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
March 7, 2023
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Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
March 7, 2023
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A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
March 7, 2023
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Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
March 6, 2023
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A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Data And Analytics: Unlocking Insights To Stay Competitive
March 6, 2023
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Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
February 27, 2023
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While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
February 21, 2023
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Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
February 17, 2023
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Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
February 13, 2023
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A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
How Is A Microloan Program In New Mexico Reshaping The Small Business Landscape?
Now in its fifth year, a small business lending initiative from Nusenda has helped stabilize economies across the state with more than 300 loans totaling ...
CEO Onboarding: James McBride, Lion’s Share Federal Credit Union
Transparency, empowerment, and clarity of mission helped James McBride make the most of his first year as chief executive.
Exit Interview: Maurice Smith, Local Government FCU
A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
4 Fundamental Elements Every Spring Strategy Session Needs
Fall business planning sessions are operational in nature. Spring strategy sessions are all about relevance and impact.
Support For Women Leaders In The Badger State
A one-day live summit and periodic virtual sessions are empowering women and ensuring their future in the movement.
Data And Analytics: Unlocking Insights To Stay Competitive
Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
Banking Desert? Not So Fast, Says Great Lakes Credit Union.
While the cooperative is focused on filling financial services gaps in the Chicagoland area, a host of community partners are working to meet other needs.
CEO Onboarding: Tonita Webb, Verity Credit Union
Showing up as her true self helped Tonita Webb navigate her first foray into the corner office as CEO of Seattle’s Verity Credit Union.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
CEO Onboarding: Brian Waldron, Dort Financial Credit Union
A newly minted chief executive uses intentional listening to build connections and spark growth at his Michigan cooperative.
Browse Topics
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.