JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Impact Strategies From December 2022
December 19, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions, Community Impact, and Charitable Giving
December 14, 2022
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Join us as we examine the importance of intentional community involvement and how it can strengthen the member experience.
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
December 12, 2022
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Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
December 12, 2022
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An internship program at the New York cooperative helps military members transition into the civilian workforce.
Small Change Makes A Big Difference At St. Mary’s
December 5, 2022
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The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Big Day Of Giving For Golden 1 Credit Union
November 28, 2022
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Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
What Does An Environmental Engineer Do In Financial Services?
November 28, 2022
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At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Impact Strategies From November 2022
November 28, 2022
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
November 28, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Credit Unions Pivot In Response To Rising Rates (Part 1)
November 21, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Impact Strategies From December 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions, Community Impact, and Charitable Giving
Join us as we examine the importance of intentional community involvement and how it can strengthen the member experience.
Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.
Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.
Soldiers Sample A Credit Union Career At AmeriCU
An internship program at the New York cooperative helps military members transition into the civilian workforce.
Small Change Makes A Big Difference At St. Mary’s
The New Hampshire credit union’s 603 checking program will donate up to $20,000 to four area charities in its first year alone.
A Big Day Of Giving For Golden 1 Credit Union
Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
What Does An Environmental Engineer Do In Financial Services?
At Clearwater Credit Union, an unusual hire is forging new ground based on core values and the triple bottom line.
Impact Strategies From November 2022
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Credit Unions Pivot In Response To Rising Rates (Part 2)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Credit Unions Pivot In Response To Rising Rates (Part 1)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Browse Topics
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adoption new technology and embrace efficiencies.
Stable Economy. Strained Households.
Andrew Lepczyk
Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.