Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

On-site Learning Lab Supports School Children At MSUFCU

Employees can bring their kindergarten through eighth grade students to work at the credit union’s headquarters.
Features

What’s In A Name: Community Impact Officer

Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
Credit Union Industry Commentary

What Do Credit Unions And Taylor Swift Have In Common?

Things have certainly changed since the pandemic, but that doesn’t mean the member experience isn’t just as good — if not better.
Features

Pandemic Or Not, Here Comes The New HQ

How United and Blue federal credit unions completed construction on their new headquarters with little or no delay.
Features

2 Questions About Helping Members Face Today’s Challenges

Leaders at cooperatives across the country share how core principles are driving strategic thinking in their shops.
Features

Is Your Credit Union Ready For A Remote-Only Workforce?

Three senior executives at a CUSO with a predominately remote workforce offer words of wisdom for cooperatives considering the future of their office operations.
Industry Insights

3 Member Myths Credit Union Leaders Believe

Trends analysis from Gallup reveals surprising truths about the member experience, especially during the coronavirus pandemic.
Industry Insights

Leaders In PPP Loans As A Percent Of Total Assets

Which credit unions lent the highest percentage of their total assets through the Paycheck Protection Program?
Credit Union Industry Commentary

A Year Of Incredible Challenge. A Year Of Extraordinary Change.

The credit union industry remains focused on keeping employees and members safe while acting as financial first responders for their members and communities.
Features

How To Increase Diversity And Inclusion In Credit Union Land

Thirty-three years after the first Martin Luther King Jr. Day celebration, discrimination, immigration, and equal pay continue to fuel policies at credit unions, but more ...

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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