Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

CDFI Opportunities

Join CU Strategic Planning’s Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique links in their communities and receive CDFI Grant Funding for these initiatives to help low to moderate income consumers.

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Features

How 3 Credit Unions Are Handling The COVID-19 Vaccine

The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
Features

SMCU Distributes Dollars And Dreams During A Destructive Year

When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
Features

3 Leaders Weigh In On What’s To Come In 2021

2020 was a complicated year. But it offered plenty of lessons for leaders and has set the stage for an important 2021.
Features

A New Board For A Changing Membership

Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
Features

It’s A Beautiful Day In The Neighborhood

Columbus United FCU joins forces with a national nonprofit to champion housing availability in rural Nebraska.
Callahan Collections

Local Cooperatives Thrive With VSECU

The Vermont cooperative relies on a little-known state statute to make direct investments in cooperatives to bolster local economies and create a better world.
Features

A Strategy To Show Members Love Any Day Of The Year

Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.

Winning With Member Experience: Are You Leaving Your Members Out In The Cold?

In this webinar, we will showcase three member engagement strategies that real credit unions have implemented to improve their member experience initiatives during the pandemic.
Credit Union Industry Commentary

A Cooperative Community Park

Isolation in Los Alamos, NM, has prompted an alliance of local cooperatives to provide a gathering space for people craving connection.

CDFI Opportunities

Join CU Strategic Planning's Mike Beall, Chief Strategy and Advocacy Officer to understand the opportunities in 2021 and 2022 for credit unions to create unique ...
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