JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Abilene Teachers Rallied The Community With A Social Media Campaign
March 21, 2022
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By turning March 25 into “325 Day,” the credit union helped launch a civic celebration that has become an annual event.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
March 16, 2022
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The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. That’s over five times as much as the CDFI’s FY 2022 FA budget, and Spring is just a few weeks away… are you ready?
DEI Best Practices For Credit Unions
March 14, 2022
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Three executives share success stories learned from their cooperatives’ DEI journeys.
Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine
March 8, 2022
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Key stakeholders in the credit union movement are perhaps feeling anxious or uncertain. What should we, as leaders, be saying to members and employees?
Women CEOs On Leadership
March 7, 2022
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In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
February 28, 2022
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The Minnesota cooperative leaned on insight from industry peers to create a path for building employees’ skills and knowledge.
Organizational Structures And Today’s Credit Union: A View From The Top
February 28, 2022
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Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
Kellogg Community Balances Loan Growth With Member Impact
February 28, 2022
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Substantial loan growth is helping propel Kellogg Community Credit Union ($818.1M, Battle Creek, MI) toward the $1 billion-asset mark. But rather than concentrating on asset milestones, it remains focused on the impact it can deliver to the members and communities it serves. Year-over-year loan growth during the third quarter of 2021 was 18.5%, nearly three
Inside CAP COM’s Focus On Infrastructure
February 21, 2022
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Top-Level Takeaways CAP COM provides infrastructure grants that fund needs that don’t normally appeal to gifting. The credit union’s foundation is in its second year of granting $100,000 to a diverse array of service providers. Infrastructure is an essential need that doesn’t easily attract funding, especially in the non-profit world. Its costs underly the ability
Langley Members Help Other Homebuyers
February 14, 2022
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A new program for first-time mortgage applicants intends to substantially reduce burdens around closing costs.
How Abilene Teachers Rallied The Community With A Social Media Campaign
By turning March 25 into "325 Day," the credit union helped launch a civic celebration that has become an annual event.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. ...
DEI Best Practices For Credit Unions
Three executives share success stories learned from their cooperatives’ DEI journeys.
Women CEOs On Leadership
In honor of International Women’s Day, CreditUnions.com offers insight into what makes an effective leader from women executives across the industry.
Affinity Plus Learns Lessons Of Its Own By Investing In Staff MBAs
The Minnesota cooperative leaned on insight from industry peers to create a path for building employees' skills and knowledge.
Organizational Structures And Today’s Credit Union: A View From The Top
Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?
Kellogg Community Balances Loan Growth With Member Impact
Substantial loan growth is helping propel Kellogg Community Credit Union ($818.1M, Battle Creek, MI) toward the $1 billion-asset mark. But rather than concentrating on asset ...
Inside CAP COM’s Focus On Infrastructure
Top-Level Takeaways CAP COM provides infrastructure grants that fund needs that don’t normally appeal to gifting. The credit union’s foundation is in its second year ...
Langley Members Help Other Homebuyers
A new program for first-time mortgage applicants intends to substantially reduce burdens around closing costs.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Awkward Conversations: How To ‘ACT’ On The Crisis In Ukraine