Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Conversations Transform Members’ Finances At Teachers Credit Union

Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance to front-line employees on how to build deeper connections during member interactions. Teachers Credit Union ($4.2B, South Bend, IN) ties the health and wellbeing of its members to its mission,

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Where Do PPP Loans Fit In The Credit Union Balance Sheet?

The SBA’s Paycheck Protection Program has helped businesses operate during COVID-19. But where do these loans live on the balance sheet? And what will forgiveness ...
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What’s In A Name: Sales Manager And Accountability Trainer

Laurie Flanders cleans up the reputation of "sales" by ensuring All In Federal Credit Union serves members as it works to meet goals.
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Richard Romero On Leadership

The veteran CEO guides DEI at a billion-dollar credit union.
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Sustainability Spurs Industrywide Action At UNFCU

The Empire State cooperative’s Global Sustainability Program has evolved to encompass more goals, a broader network, and more conversations with industry participants.
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A Big Product List From A Small Credit Union

How Riverways FCU is making a growing impact in its mid-Missouri market while listening to members and limiting risk.
Callahan Collections

How This Small Indiana Credit Union Works To ‘Bridge The Gap’

Afena FCU partners with a local foundation to take on payday lenders with long-term, low-rate loans with a savings component and financial counseling.
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15 Ratios Every Board Member Should Know (Part 1)

12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and ...
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What’s In A Name: Chief Relationship Officer

Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
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Equity Housing Bridges A North-South Divide

Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of ...
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Conversations Transform Members’ Finances At Teachers Credit Union

Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance ...
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