JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Great Lakes Credit Union Forges Into The Forefront Of Foreclosure Counseling
April 13, 2020
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Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.
An Open Letter To Credit Union Leaders & Directors
April 3, 2020
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Now is the time for credit unions to distinguish themselves by being part of the solution to the challenges our society is facing.
COVID-19 Checkup Calls: Nymeo Reaches Out By Phone
April 1, 2020
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The suburban Maryland credit union is calling members to offer assurance and advice.
Purpose In Action: Finding Inspiration Together
March 31, 2020
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By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.
PCM Goes Old School Against A New Threat
March 30, 2020
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To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering deferrals on installment loans. It’s offering plenty of modern comforts, too.
10 Best Practices For Working At Home
March 23, 2020
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Callahan staffers offer tips and advice being a worker-in-residence.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
March 16, 2020
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Five can’t-miss data points this week on CreditUnions.com.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
March 16, 2020
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Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
March 9, 2020
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Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
March 9, 2020
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Five can’t-miss data points this week on CreditUnions.com.
Great Lakes Credit Union Forges Into The Forefront Of Foreclosure Counseling
Counselors adapt to pandemic restrictions as the Chicago credit union expands its HUD-funded housing counseling program.
COVID-19 Checkup Calls: Nymeo Reaches Out By Phone
The suburban Maryland credit union is calling members to offer assurance and advice.
Purpose In Action: Finding Inspiration Together
By sharing the stories of credit unions’ work and impact, we hope to ignite a passion for doing more.
PCM Goes Old School Against A New Threat
To support members during a time of economic upheaval, the Green Bay credit union is not penalizing early withdrawal from savings accounts and is offering ...
10 Best Practices For Working At Home
Callahan staffers offer tips and advice being a worker-in-residence.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
Five can't-miss data points this week on CreditUnions.com.
What’s In A Name: Vice President For Corporate Partnerships And Advocacy
Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
15 Leaders. 3 Questions. Insights For All.
Credit union leaders celebrate International Women’s Day with working tips, career lessons, and legacy desires.
Lessons In Leadership, A High-Level Shake Up, And A Decade Of Growth
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
An Open Letter To Credit Union Leaders & Directors