Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

An Effective Board Recruiting Process

Recruiting new board members is a often a constant priority for many credit unions. Pacific Service Credit Union’s advisory director program serves a “training program” for potential candidates.

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Would You Like a Loan with that?

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.

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What Can Credit Unions Learn from Niche Lenders

One credit union's dedicated focus on a niche market is paying off in double digit loan and share growth.
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An Effective Board Recruiting Process

Recruiting new board members is a often a constant priority for many credit unions. Pacific Service Credit Union’s advisory director program serves a “training program” ...
Features

Credit Unions Helping America’s Military Community

The Pentagon Federal Credit Union and its Foundation sponsored a special concert of American patriotic songs by the US ...
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Supplier Diversity

Veridian encourages diversity not only through its membership, but also through its choices of suppliers.
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Financial Education as a Credit Union Differentiator: Interview with A+ FCU

Each credit union's education program is exclusive and should be tailored to fit the unique needs of the membership, community, values and goals. Here is ...
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‘Learning a New Language’: Combining Credit Union Cultures in a Merger

Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive ...
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Watch and Learn How One CU is Putting the Control in the Hands of the Member

Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit ...
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Would You Like a Loan with that?

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the ...
Features

Give Credit Where Credit Is Due

Hear the story of how Wauna Credit Union motivated a member to improve his credit.
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As Consumers Rebel, Credit Unions Can Benefit

Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last ...
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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