GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
CEO Interview: Looking for Impact
April 26, 2016
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David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
A Lot of People Thought I was Nuts.
April 26, 2016
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After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next level.
Recruited to Help with a Community Focus
April 26, 2016
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Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
The Best Staff for the Job
April 26, 2016
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With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and training of employees is essential to SECU’s one-on-one approach with members.
FirstLook: The Key to 14% Lending Growth
April 26, 2016
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Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
North Island is Back in Black
April 26, 2016
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First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
A Cash Cow 7 Years In The Making
April 26, 2016
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A review of NCUSIF audits show a rebuff of reality that marks seven years of building budgets while thwarting the fund’s intent to sustain and nurture.
A Blueprint For Call Center Performance Excellence
April 25, 2016
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Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
A Campaign of Member Testimonials
April 22, 2016
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Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
X-factors: How can they drive your credit union’s success?
April 22, 2016
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Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
CEO Interview: Looking for Impact
David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
A Lot of People Thought I was Nuts.
After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next ...
Recruited to Help with a Community Focus
Wide experience in various for-profit financial institutions allowed Simone
Lagomarsino a broad perspective on credit union strategy and tactics.
Lagomarsino a broad perspective on credit union strategy and tactics.
The Best Staff for the Job
With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and ...
FirstLook: The Key to 14% Lending Growth
Affinity FCU demonstrates that sticking by their membership, in good times and bad, can lead to phenomenal growth—even when the competition comes roaring back.
North Island is Back in Black
First quarter results from North Island Financial Credit Union show a credit union on a journey back to health.
A Blueprint For Call Center Performance Excellence
Empowering employees to provide top-shelf member service requires careful selection, training, follow up and attention to their wellness.
A Campaign of Member Testimonials
Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
X-factors: How can they drive your credit union’s success?
Learn how CES Credit Union ($103M) in Ohio drove 20% organic growth by addressing one X-factor.
Browse Topics
Are U.S. Households Finally Catching A Break?
Tony Waltrich
Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.
Credit Unions Steady The Wheel In A Wobbly Year
William Hunt
Third quarter performance data is a reminder that credit unions perform best when conditions are hardest.
3 Ways Credit Unions Ease Holiday Financial Stress
Savana Morie
From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.
3 Ways Credit Unions Showed Up For Small Businesses In 2025
Savana Morie
Amid a turbulent financial landscape, credit unions across the country stepped in with lending, grants, and community partnerships to support small businesses and entrepreneurs.
Financial Coaching Transforms Members’ Lives At Vantage West
Aaron Passman
The Arizona-based credit union has revamped its approach to financial education and community partnerships to better serve the needs of its market.
Forward Guidance Less Clear After October Rate Cut
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
Aaron Passman
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
7 Leadership Lessons From 2025
Savana Morie
From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.
6 Roles To Help Credit Unions Reach The Next Level Of Success In 2026
Aaron Passman
The right people in the right positions can make a meaningful difference in driving success and exploring opportunities.
CreditUnions.com Top Picks For 2025
Savana Morie
The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.
A Cash Cow 7 Years In The Making