GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
The Year Of Living Dangerously
April 13, 2016
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Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
A Time For CUSOs
April 13, 2016
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NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
First Quarter 2008 Return Of The Member Scores
April 12, 2016
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Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.
What is the Member’s Right to Know?
April 8, 2016
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Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something to hide.
The Power of Data
April 7, 2016
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Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”
Management Classic: Controlling The Wind
April 7, 2016
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A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly take off.
4 Ways To Ensure A Successful Brand After A Credit Union Merger
April 7, 2016
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Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
April 7, 2016
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The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
April 7, 2016
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A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
April 5, 2016
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nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
The Year Of Living Dangerously
Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
First Quarter 2008 Return Of The Member Scores
Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up ...
What is the Member’s Right to Know?
Disclosing executive salaries is not a regulatory issue; rather, it can be a marketplace advantage. Keeping compensation private only suggests that credit unions have something ...
The Power of Data
Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Management Classic: Controlling The Wind
A hang gliding anecdote from Jim Blaine, CEO of State Employees Credit Union, offers insight into what it takes for a credit union to truly ...
4 Ways To Ensure A Successful Brand After A Credit Union Merger
Concentrate on four key merger elements that take into account all stakeholders.
Rebrand And Make The Credit Union Relevant To The Members And Communities
The need for member connection is vital, so any changes should complement the credit union’s brand and mission.
Rebrand And Rename, But First Find Common Core Values
A rebranding effort has to be driven by values, so find out what similarities make the credit unions stand out in their communities.
6 Insights From NACUSO’s 2014 Next Big Idea Winner
nCino CEO Pierre Naudé, winner of NACUSO’s Next Big Idea competition, talks his system, lending opportunities at credit unions, and cloud-based computing at financial institutions.
Browse Topics
Brent Rempe On Leadership
Aaron Passman
From classrooms to credit unions, Brent Rempe’s approach as CEO at First Alliance Credit Union blends education, service, and purpose-driven leadership.
Is Your Credit Union Resilient Enough For 2026 And Beyond?
Rebecca Wessler
Resilient credit unions don’t just make plans — they build the muscle to bend, bounce back, and boldly adapt.
Credit Unions Bring Main Street Voices To Fed Advisory Councils
Savana Morie
Credit union leaders bring Main Street realities to the Fed, proving that from housing to tariffs, advocacy starts with mission-driven voices at the table.
What Is The Personal Savings Rate? And Why Should Credit Unions Care?
Andrew Lepczyk
Americans are saving a historically low amount of money. Armed with that insight, credit unions can strengthen savings habits.
AI Skills, CEO Evaluation, And More Strategic Opportunities For Boards
Callahan & Associates
Strategic succession, board development, and CEO accountability are evolving. Learn how board governance can unlock competitive advantages in today’s shifting landscape.
Quarterly Market Snapshot And Two-Year Financial Statement
Callahan & Associates
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Calling All CFOs
Andrew Lepczyk
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Unpacking The Surge In Credit Union Operating Expenses
Tony Waltrich
Credit unions face rising costs from compensation and services — can they balance investment with efficiency to sustain member value?
Credit Unions Are Seizing Opportunities In Commercial Real Estate
Callahan & Associates
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Member Momentum Is At A Crossroads
Sherry Virden
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
A Time For CUSOs