JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
April 26, 2017
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In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
The 2016 Credit Union Leaders
April 25, 2017
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At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
The 2015 Credit Union Leaders
April 25, 2017
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At year-end 2015, see which credit unions lead the way in six key cooperative metrics.
The Myth Of The Fast Follower
April 25, 2017
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As credit unions face new marketplace disruptions, it’s time to take a closer look at some traditional responses to these challenges.
Introducing A New Way To Turn Ideas Into Action
April 24, 2017
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Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
April 24, 2017
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The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
The 2016 Annual Report, Branch Designs, And Bank Buying
April 17, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
April 17, 2017
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Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
April 7, 2017
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Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
The 2016 Credit Union Leaders
At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
The 2015 Credit Union Leaders
At year-end 2015, see which credit unions lead the way in six key cooperative metrics.
Introducing A New Way To Turn Ideas Into Action
Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.
Joan Moran On Leadership
The CEO of DOLFCU talks about thinking differently, working collaboratively, and taking chances.
The 2016 Annual Report, Branch Designs, And Bank Buying
Four can't-miss data points featured this week on CreditUnions.com.
2016 Credit Union Annual Report
Disruption avoidance, the state of mergers, and what’s on the agenda for 2017. All this and more in this year’s report.
A Distinguished Performance Model
Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.
Browse Topics
Reflections From NACUSO Reimagine 2026
Alexandra Gekas
The annual conference offered insights on why service organizations remain a strategic asset for credit unions and how collaboration, AI, and advocacy are shaping what comes next.
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
The Myth Of The Fast Follower