GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
‘Learning a New Language’: Combining Credit Union Cultures in a Merger
April 21, 2016
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Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive whole.
Watch and Learn How One CU is Putting the Control in the Hands of the Member
April 21, 2016
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Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit union difference – allowing members to set their own rates and create their own accounts.
Would You Like a Loan with that?
April 19, 2016
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Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.
Give Credit Where Credit Is Due
April 19, 2016
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Hear the story of how Wauna Credit Union motivated a member to improve his credit.
As Consumers Rebel, Credit Unions Can Benefit
April 19, 2016
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Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last few months.
There’s Nothing Punitive About A Bottom Line Built On Value And Service
April 19, 2016
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Credit unions must continue to build diversified income streams that strike a balance between profit and purpose.
It Takes A Village To Sustain A Village
April 18, 2016
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The best of the best? Whats that mean? Serving everyone is the ultimate sustainable model for capitalism and for credit unions, the original crowdfunders.
CECL Challenges And Opportunities
April 14, 2016
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The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
The Year Of Living Dangerously
April 13, 2016
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Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
A Time For CUSOs
April 13, 2016
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NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
‘Learning a New Language’: Combining Credit Union Cultures in a Merger
Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive ...
Watch and Learn How One CU is Putting the Control in the Hands of the Member
Diana Dykstra, CEO of San Francisco Fire Credit Union ($423m, San Francisco, CA) describes their 2007 strategy for demonstrating the credit ... Would You Like a Loan with that?
Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the ...
Give Credit Where Credit Is Due
Hear the story of how Wauna Credit Union motivated a member to improve his credit.
As Consumers Rebel, Credit Unions Can Benefit
Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last ...
There’s Nothing Punitive About A Bottom Line Built On Value And Service
Credit unions must continue to build diversified income streams that strike a balance between profit and purpose.
CECL Challenges And Opportunities
The new accounting standard from FASB presents challenges and opportunities to credit unions and CUSOs.
The Year Of Living Dangerously
Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
A Time For CUSOs
NACUSO conference points up innovative opportunities, regulatory challenges for collaborative entrepreneurship in the credit union model.
Browse Topics
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
It’s Been A Noisy, Yet Resilient Year For The U.S. Economy
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
It Takes A Village To Sustain A Village