Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Cash Back For Auto Loans
April 22, 2016
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Spokane Teachers Credit Union snagged $20 million in rescued auto loans through a 1% cash back campaign.
One Credit Union’s Response to Mortgage Turmoil
April 22, 2016
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Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
The Big Three: A First Look at 3Q Results
April 22, 2016
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Take a look at Navy, State Employees, and Pentagon’s 3Q results. All three industry leaders have posted strong growth.
Arizona State Pools Resources to Make a Splash in Business Lending
April 22, 2016
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Local banks were not providing good business service lending, so Arizona State stepped in with a full range of popular services.
What Can Credit Unions Learn from Niche Lenders
April 22, 2016
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One credit union’s dedicated focus on a niche market is paying off in double digit loan and share growth.
Suncoast Schools FCU Reports Strong Growth in Second-Quarter.
April 22, 2016
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One of the largest education credit unions in the country recorded exceptional results mid-year, setting the stage for a strong 2007.
A Young Credit Department
April 22, 2016
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GUASFCU offers repeat loan promotions that target repeat applicants.
The New Attitude in Collections Is Give, Not Take
April 22, 2016
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What your collection department can do to achieve success and stay “the good guys” in a tough economic and media environment.
Piedmont Advantage Re-Energizes Its Card Offerings
April 22, 2016
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A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the wake of the CARD Act.
Educating Members One FICO Score at a Time
April 22, 2016
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According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never checked their credit report. In recognition of this startling trend BMI Federal Credit Union ($355M, Dublin, OH) launched an innovative, multi-purposed mail marketing campaign to address the issue head on.
Cash Back For Auto Loans
Spokane Teachers Credit Union snagged $20 million in rescued auto loans through a 1% cash back campaign.
One Credit Union’s Response to Mortgage Turmoil
Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
The Big Three: A First Look at 3Q Results
Take a look at Navy, State Employees, and Pentagon's 3Q results. All three industry leaders have posted strong growth.
Arizona State Pools Resources to Make a Splash in Business Lending
Local banks were not providing good business service lending, so Arizona State stepped in with a full range of popular services.
What Can Credit Unions Learn from Niche Lenders
One credit union's dedicated focus on a niche market is paying off in double digit loan and share growth.
Suncoast Schools FCU Reports Strong Growth in Second-Quarter.
One of the largest education credit unions in the country recorded exceptional results mid-year, setting the stage for a strong 2007.
A Young Credit Department
GUASFCU offers repeat loan promotions that target repeat applicants.
The New Attitude in Collections Is Give, Not Take
What your collection department can do to achieve success and stay “the good guys” in a tough economic and media environment.
Piedmont Advantage Re-Energizes Its Card Offerings
A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the ...
Educating Members One FICO Score at a Time
According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.