Strategies To Enhance Mortgage Efficiency Without Cutting Jobs
Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
The Art Of Selling On Social Media
Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
2024 Lending Outlook: Hopes, Fears, And Serving Members In The Year Ahead
Forget the Beige Book — these credit union executives offer insights on what it will take to see green.
Calling All CFOs
September 15, 2025
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Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.
Credit Unions Are Seizing Opportunities In Commercial Real Estate
September 15, 2025
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As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Credit Union Asset Quality At Mid-Year 2025
September 15, 2025
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Delinquencies climbed across loan types in the second quarter, reversing gains made in the first three months of the year.
From Approval To Account: 7 Benefits Of Instant Loan Funding
September 8, 2025
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Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
10 Ways Credit Unions Support Back-To-School Season
August 25, 2025
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As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, and real financial support.
Smart Financial Calculators by Appli
August 11, 2025
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Experience the first-ever AI-powered Financial Calculator that combines personalized calls to action, loan qualification education, and lead capture—all in one seamless interaction. Watch 6-minute Demo Video
Scale Your Commercial Lending Portfolio
August 11, 2025
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Flexible, technology-driven solutions help credit unions scale their commercial lending portfolios and address staffing, efficiency, and regulatory challenges.
5 Takeaways From Trendwatch 2Q 2025
August 6, 2025
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The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
August 4, 2025
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With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and drive conversions.
How To Win With FHA Lending
August 4, 2025
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Two high-performing credit unions break down their approach to FHA lending, offering real-world insights on staffing, servicing, technology, and member impact.
Calling All CFOs
Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive ...
Credit Unions Are Seizing Opportunities In Commercial Real Estate
As commercial real estate rebounds, credit unions face a choice: let operational bottlenecks slow deals, or leverage efficiency tools to capture market opportunities faster.
Credit Union Asset Quality At Mid-Year 2025
Delinquencies climbed across loan types in the second quarter, reversing gains made in the first three months of the year.
From Approval To Account: 7 Benefits Of Instant Loan Funding
Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
10 Ways Credit Unions Support Back-To-School Season
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, ...
Smart Financial Calculators by Appli
Experience the first-ever AI-powered Financial Calculator that combines personalized calls to action, loan qualification education, and lead capture—all in one seamless interaction. Watch 6-minute Demo ...
Scale Your Commercial Lending Portfolio
Flexible, technology-driven solutions help credit unions scale their commercial lending portfolios and address staffing, efficiency, and regulatory challenges.
5 Takeaways From Trendwatch 2Q 2025
The U.S. economy is throwing up mixed signals, but America's credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a ...
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and ...
How To Win With FHA Lending
Two high-performing credit unions break down their approach to FHA lending, offering real-world insights on staffing, servicing, technology, and member impact.
Browse Topics
3 Popular Case Studies From 2024: Where Are They Now?
Savana Morie
CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.
5 Lessons About Ground-Level Intelligence From A Rooftop Farm
Alix Patterson
A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.
At Kirtland Credit Union, Project Management Isn’t Just A Task. It’s An Ethos.
Aaron Passman
Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.