Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
3 Takeaways From Trendwatch 2Q 2017
August 23, 2017
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Member, first mortgage, and share growth. How did credit unions perform in the second quarter?
Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing
August 21, 2017
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Fewer credit unions are originating mortgages, but credit union mortgage market share is increasing. Learn about the driving forces behind these trends.
How Financial Counseling Dampers Delinquencies
August 21, 2017
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A southern Louisiana credit union combines collections with counseling to improve loan performance as well as members’ lives.
Female CEO Performance, Mortgage Lending, And Auto Market Share
August 21, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Auto Lending In A Tightening Market
August 17, 2017
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In the second quarter of 2017, the credit union auto market share and portfolio expanded despite declines in auto production and sales.
Retain Employees, Develop Leaders, Catch Skimmers
August 14, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
20 Months. 7,000 Transactions. Thousands In Member Savings.
August 14, 2017
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A fledgling title insurance CUSO at California Credit Union saves dollars and makes sense.
Navigating The Waves Of The Dynamic Auto Marketplace
August 10, 2017
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Heritage Community Credit Union continues to lend amid declines in auto production and sales.
Buying A Home. How Risky Is That?
August 9, 2017
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An analysis of home values by ZIP code could topple the assumption that owning a home remains the best of investments.
Silicon Valley Innovates To Meet Loan Needs
August 9, 2017
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KeyPoint Credit Union offers a range of loan products to help members enter the housing market.
3 Takeaways From Trendwatch 2Q 2017
Member, first mortgage, and share growth. How did credit unions perform in the second quarter?
Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing
Fewer credit unions are originating mortgages, but credit union mortgage market share is increasing. Learn about the driving forces behind these trends.
How Financial Counseling Dampers Delinquencies
A southern Louisiana credit union combines collections with counseling to improve loan performance as well as members’ lives.
Female CEO Performance, Mortgage Lending, And Auto Market Share
Five can't-miss data points featured this week on CreditUnions.com.
Auto Lending In A Tightening Market
In the second quarter of 2017, the credit union auto market share and portfolio expanded despite declines in auto production and sales.
Retain Employees, Develop Leaders, Catch Skimmers
Five can't-miss data points featured this week on CreditUnions.com.
20 Months. 7,000 Transactions. Thousands In Member Savings.
A fledgling title insurance CUSO at California Credit Union saves dollars and makes sense.
Navigating The Waves Of The Dynamic Auto Marketplace
Heritage Community Credit Union continues to lend amid declines in auto production and sales.
Silicon Valley Innovates To Meet Loan Needs
KeyPoint Credit Union offers a range of loan products to help members enter the housing market.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Buying A Home. How Risky Is That?