McGraw-Hill Drives Auto Lending Higher
A New Jersey credit union uses two channels to boost new auto loans in fourth quarter 2014.
A New Jersey credit union uses two channels to boost new auto loans in fourth quarter 2014.
When indirect lending margins at Orange County’s Credit Union started to shrink, the $1.2 billion cooperative injected life into its auto portfolio with a new focus, a fresh marketing campaign, and different metrics.
Credit unions nationwide have originated a total of $8.1 billion in the first six months of 2013, up 12.4% from $6.8 billion reported in the previous June. Among all loan categories, member business loans were the second fastest growing segment of the loan portfolio as of June 2013, topped only by new auto loans. Melrose

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