How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
No Frills Approach Spawns Niche Market Success
April 28, 2016
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Whitefish Credit Union in Montana ($563m) offers minimal services — no checking accounts or credit cards. Yet last year it experienced 20 percent asset and 29 percent loan growth thanks to its successful strategy.
Leveraging Our Competitive Difference
April 28, 2016
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Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in November – what does an action like this mean for the industry?
1 Betty, 2 Betty…
April 28, 2016
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A Tennessee credit union uses humor and star power to appeal to its mature demographic.
Helping Members Through Life
April 26, 2016
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A car. An education. A home. Wright-Patt helps its members live their lives.
A Communal Approach to Drive Membership
April 26, 2016
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Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
Going Green in North Carolina
April 26, 2016
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SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform well.
Digital Federal Credit Union Makes the Grade
April 26, 2016
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Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, add a mass exodus of traditional lenders because of restricted access to capital, and you’ve got a volatile recipe for turmoil in the student loan marketplace.
Using Referrals Effectively to Gain Wallet Share
April 26, 2016
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Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
Learning from a Dual-Marketing Strategy
April 26, 2016
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With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, Affinity is learning from both its local and national partnerships.
Four Ways that Neighborhood CU Grows Members
April 26, 2016
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After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
No Frills Approach Spawns Niche Market Success
Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and ...
Leveraging Our Competitive Difference
Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in ...
1 Betty, 2 Betty…
A Tennessee credit union uses humor and star power to appeal to its mature demographic.
Helping Members Through Life
A car. An education. A home. Wright-Patt helps its members live their lives.
A Communal Approach to Drive Membership
Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
Going Green in North Carolina
SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform ...
Digital Federal Credit Union Makes the Grade
Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, ...
Using Referrals Effectively to Gain Wallet Share
Patelco Credit Union tracks referrals from front line staff to their investment program. Doing so has lead to increased wallet share.
Learning from a Dual-Marketing Strategy
With a dedication to its members and to the spirit of family, Affinity Plus has made giving back a major priority. With a dual-marketing strategy, ...
Four Ways that Neighborhood CU Grows Members
After discussing Neighborhood CU's community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.