How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
ILWU CU Boasts Increased Loan, Share and Asset Growth
April 28, 2016
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According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Waking Up to the Potential of Credit Cards
April 28, 2016
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Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
No Frills Approach Spawns Niche Market Success
April 28, 2016
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Whitefish Credit Union in Montana ($563m) offers minimal services — no checking accounts or credit cards. Yet last year it experienced 20 percent asset and 29 percent loan growth thanks to its successful strategy.
Leveraging Our Competitive Difference
April 28, 2016
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Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in November – what does an action like this mean for the industry?
1 Betty, 2 Betty…
April 28, 2016
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A Tennessee credit union uses humor and star power to appeal to its mature demographic.
Helping Members Through Life
April 26, 2016
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A car. An education. A home. Wright-Patt helps its members live their lives.
A Communal Approach to Drive Membership
April 26, 2016
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Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
Going Green in North Carolina
April 26, 2016
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SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform well.
Digital Federal Credit Union Makes the Grade
April 26, 2016
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Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, add a mass exodus of traditional lenders because of restricted access to capital, and you’ve got a volatile recipe for turmoil in the student loan marketplace.
Don’t Panic. Stick to Your Mission.
April 26, 2016
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We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep diversified; emphasize service over yield; stick to your mission; and maintain strong contact with members.
ILWU CU Boasts Increased Loan, Share and Asset Growth
According to third quarter 2005 data, ILWU Credit Union has increased its loan portfolio, share accounts and assets tremendously.
Waking Up to the Potential of Credit Cards
Turning around a card portfolio is possible. As Community First Credit Union highlights, devoting time and energy to a program can deliver results.
No Frills Approach Spawns Niche Market Success
Whitefish Credit Union in Montana ($563m) offers minimal services -- no checking accounts or credit cards. Yet last year it experienced 20 percent asset and ...
Leveraging Our Competitive Difference
Are we ignoring the competitive difference that makes credit unions unique? The largest credit union charter conversion yet will be put to a vote in ...
1 Betty, 2 Betty…
A Tennessee credit union uses humor and star power to appeal to its mature demographic.
Helping Members Through Life
A car. An education. A home. Wright-Patt helps its members live their lives.
A Communal Approach to Drive Membership
Listerhill Credit Union seamlessly integrates its “Pick 5” program into a tier of community-oriented initiatives.
Going Green in North Carolina
SECU’s green car loan fills a niche for environmentally conscious members. That segment of the credit union’s billion-dollar-plus auto loan portfolio also happens to perform ...
Digital Federal Credit Union Makes the Grade
Take the rapidly rising costs of college education, mix in a private student loan market that has grown 450% in the last seven years alone, ...
Don’t Panic. Stick to Your Mission.
We are in the low portion of a normal cycle. Previous good planning should carry you through, but some points to remember: Don’t panic; keep ...
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.