How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Brand Awareness Boosted Through Public Relations
April 19, 2016
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Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using public relations to increase public awareness of their efforts.
Four Key Success Factors Drive Membership Growth
April 19, 2016
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Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
April 19, 2016
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Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Membership Expanded by Reaching out to the Unbanked
April 19, 2016
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Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and strengthen its bottom line.
Air Academy FCU: Commitment to Excellence Leads to First Mortgage Success
April 19, 2016
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During a time of credit union mortgage success, Air Academy has increased mortgage production as well as member service.
Give Credit Where Credit Is Due
April 19, 2016
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Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Message To The Masses
April 19, 2016
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Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Helping Members Help Each Other
April 19, 2016
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Arizona is one of the hardest hit regions by the mortgage crisis and subsequent economic downturn. In response, Arizona State Credit Union ($1.34B, Phoenix, AZ) is doing what it can to assist members, individually and collectively.
Building an Education in Personal Finance
April 19, 2016
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Erie FCU incorporates their personal financial education curriculum with youth accounts to yield promising results.
Smaller Credit Unions Level the Auto Lending Playing Field
April 19, 2016
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Ohio Healthcare FCU has been capitalizing on current market conditions to grow their auto loan portfolio despite being a smaller credit union without an indirect loan portfolio.
Brand Awareness Boosted Through Public Relations
Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using ...
Four Key Success Factors Drive Membership Growth
Focus. Excite. Network. Over deliver. In 2005, these four themes drove two SEG-based credit unions to succeed in a slow growth environment.
Maine Credit Unions Cooperatively Advertise “There’s One for You” in 2005
Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Membership Expanded by Reaching out to the Unbanked
Corporate America Family Credit Union ($550m) in Elgin, IL, began two programs to serve the unbanked. Learn how these programs helped attract new members and ...
Air Academy FCU: Commitment to Excellence Leads to First Mortgage Success
During a time of credit union mortgage success, Air Academy has increased mortgage production as well as member service.
Give Credit Where Credit Is Due
Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Message To The Masses
Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
Helping Members Help Each Other
Arizona is one of the hardest hit regions by the mortgage crisis and subsequent economic downturn. In response, Arizona State Credit Union ($1.34B, Phoenix, AZ) ...
Building an Education in Personal Finance
Erie FCU incorporates their personal financial education curriculum with youth accounts to yield promising results.
Smaller Credit Unions Level the Auto Lending Playing Field
Ohio Healthcare FCU has been capitalizing on current market conditions to grow their auto loan portfolio despite being a smaller credit union without an indirect ...
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.