How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Maintaining a Fresh Connection with Your SEGs
April 19, 2016
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Baxter Credit Union sharpens focus on partnering with employer groups.
Delta Community: Building Trust through “Home Loan Specialists”
April 19, 2016
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One-on-one conversations between members and Delta Community’s “home loan specialists” helps strengthen member relationships with the credit union.
Weaving into the Fabric of a FOM: Interview with Maurice Smith
April 19, 2016
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Local Government FCU is using creative means for making itself an integral part of its FOM, local government and their employees in North Carolina.
Persevering through Economic Adversity and Natural Disasters
April 19, 2016
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Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, the credit union, its members and the larger economy have forged stronger ties that can weather any storm.
“PR Jujitsu”: BMI FCU takes on the Banks and the CARD Act
April 19, 2016
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As Consumers Rebel, Credit Unions Can Benefit
April 19, 2016
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Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last few months.
Building Technology into Our Industry’s Future
April 19, 2016
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A CUSO between Level 9, a private company, and New England Federal Credit Union ($679M in Williston, VT) specializing in credit union website development, has worked with over 75 credit unions, providing them with website solutions and brand integration strategies.
Creative Outreach Resonates with Members in Uncertain Times
April 19, 2016
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Credit unions across the country are using a wide variety of innovative tactics to deliver relevant messages that resonate with members in this troubled economic environment. Here are three successful examples of this outreach.
Tell Your Friends about Travis
April 19, 2016
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Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
An Innovative Approach to Measuring Member Satisfaction
April 15, 2016
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The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on the scale? Are your members promoters or detractors?
Maintaining a Fresh Connection with Your SEGs
Baxter Credit Union sharpens focus on partnering with employer groups.
Delta Community: Building Trust through “Home Loan Specialists”
One-on-one conversations between members and Delta Community’s “home loan specialists” helps strengthen member relationships with the credit union.
Weaving into the Fabric of a FOM: Interview with Maurice Smith
Local Government FCU is using creative means for making itself an integral part of its FOM, local government and their employees in North Carolina.
Persevering through Economic Adversity and Natural Disasters
Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, ...
As Consumers Rebel, Credit Unions Can Benefit
Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last ...
Building Technology into Our Industry’s Future
A CUSO between Level 9, a private company, and New England Federal Credit Union ($679M in Williston, VT) specializing in credit union website development, has ...
Creative Outreach Resonates with Members in Uncertain Times
Credit unions across the country are using a wide variety of innovative tactics to deliver relevant messages that resonate with members in this troubled economic ...
Tell Your Friends about Travis
Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
An Innovative Approach to Measuring Member Satisfaction
The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.