How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How Altra Credit Union Targets Younger Members Through Mobile
June 8, 2015
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An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Marketing + Technology = Love At First Byte
June 8, 2015
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Mobile teams, Big Data, digital messaging, video programs, and more … this week on CreditUnions.com.
How Product Placement Became Cool
June 3, 2015
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Embedded marketing has implications for the future of credit union advertising, but what are they?
3 Investment Strategies For 3 Life Stages
June 1, 2015
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Generations Community explains a three-pronged plan to catch members early and help them invest for life.
The Overlooked Female Market
May 28, 2015
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Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
May 28, 2015
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Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Understanding The Value Of Early Adopters
May 28, 2015
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Members who more readily accept new self-service options are a market segment worth cultivating.
Members Bank From The Heart. Do You?
May 27, 2015
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A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
A Strategy To Build A Balanced Branching Diet
May 25, 2015
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Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
The Credit Union Dictionary For The Reformed Banker
May 21, 2015
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Eight differences between bank and credit union vocabulary to prepare former bankers for their first couple of weeks of credit union employment.
How Altra Credit Union Targets Younger Members Through Mobile
An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Marketing + Technology = Love At First Byte
Mobile teams, Big Data, digital messaging, video programs, and more ... this week on CreditUnions.com.
How Product Placement Became Cool
Embedded marketing has implications for the future of credit union advertising, but what are they?
3 Investment Strategies For 3 Life Stages
Generations Community explains a three-pronged plan to catch members early and help them invest for life.
The Overlooked Female Market
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Understanding The Value Of Early Adopters
Members who more readily accept new self-service options are a market segment worth cultivating.
Members Bank From The Heart. Do You?
A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
A Strategy To Build A Balanced Branching Diet
Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
The Credit Union Dictionary For The Reformed Banker
Eight differences between bank and credit union vocabulary to prepare former bankers for their first couple of weeks of credit union employment.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.