How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
What’s In A Name: Chief Financial Health Officer
April 12, 2021
No Comments
Ann McMillian leads the charge to improve member and enterprise financial wellness at IH Mississippi Valley Credit Union.
The 10-Step Guide For Replying To Online Reviews
April 8, 2021
No Comments
To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.
Taking Lessons From A ‘Year Of Giving’
April 8, 2021
No Comments
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Social Media Specialists Share Strategies And Principles
April 8, 2021
No Comments
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
#RelationshipGoals For A California Credit Union
April 8, 2021
No Comments
CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
How Yelp Can Help Credit Unions Get Noticed
April 8, 2021
No Comments
Member check-ins through the online review site helps Financial Partners move up in search results.
How VACU Struck Video Gold With A Guy In Flannel
April 8, 2021
No Comments
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Take Command Of Your Online Brand
April 8, 2021
No Comments
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How To Live The Pelican State Of Mind
April 8, 2021
No Comments
Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
A Strategy To Measure Marketing Impact
April 8, 2021
No Comments
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
What’s In A Name: Chief Financial Health Officer
Ann McMillian leads the charge to improve member and enterprise financial wellness at IH Mississippi Valley Credit Union.
The 10-Step Guide For Replying To Online Reviews
To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. ...
Taking Lessons From A ‘Year Of Giving’
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
Social Media Specialists Share Strategies And Principles
Wright-Patt and Greater Texas lean on a virtual presence to provide real service and build brand value.
#RelationshipGoals For A California Credit Union
CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
How Yelp Can Help Credit Unions Get Noticed
Member check-ins through the online review site helps Financial Partners move up in search results.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Take Command Of Your Online Brand
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How To Live The Pelican State Of Mind
Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
A Strategy To Measure Marketing Impact
Pen Air’s marketing dashboard serves as a communication tool for upper management and offers speaking points on reasons to join the credit union.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.