How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
12 Ratios Every Marketing Manager Should Know (Part 2)
June 30, 2021
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Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
15 Ratios Every Board Member Should Know (Part 1)
June 30, 2021
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12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
Lessons Learned From A Challenging Year (Part 1)
June 30, 2021
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Credit union chief executives share takeaways from 2020 and talk about how they’ll turn challenge into opportunity in the year ahead.
What’s In A Name: Chief Relationship Officer
June 28, 2021
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Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Leaders Credit Union Makes Space For Collaboration
June 28, 2021
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The Tennessee cooperative creates an internal think tank to seize internal expertise and extend member impact.
A Strategy To Engage Sports Fans And Tap New Audiences
June 9, 2021
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Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.
Leaders University Turns Employees Into Financial Champions
June 8, 2021
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A new staff development program at Leaders Credit Union offers a diverse curriculum taught by internal and external experts.
New Member Onboarding: Remove Friction And Create Member Delight
May 27, 2021
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Member Loyalty Group shares insights gleaned from tracking member feedback and sentiment on the topic of onboarding.
Conversations Transform Members’ Finances At Teachers Credit Union
May 24, 2021
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Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance to front-line employees on how to build deeper connections during member interactions. Teachers Credit Union ($4.2B, South Bend, IN) ties the health and wellbeing of its members to its mission,
A Better Life For Members Is A Phone Call Away
May 24, 2021
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Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
12 Ratios Every Marketing Manager Should Know (Part 2)
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
15 Ratios Every Board Member Should Know (Part 1)
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and ...
Lessons Learned From A Challenging Year (Part 1)
Credit union chief executives share takeaways from 2020 and talk about how they’ll turn challenge into opportunity in the year ahead.
What’s In A Name: Chief Relationship Officer
Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Leaders Credit Union Makes Space For Collaboration
The Tennessee cooperative creates an internal think tank to seize internal expertise and extend member impact.
A Strategy To Engage Sports Fans And Tap New Audiences
Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.
Leaders University Turns Employees Into Financial Champions
A new staff development program at Leaders Credit Union offers a diverse curriculum taught by internal and external experts.
New Member Onboarding: Remove Friction And Create Member Delight
Member Loyalty Group shares insights gleaned from tracking member feedback and sentiment on the topic of onboarding.
Conversations Transform Members’ Finances At Teachers Credit Union
Top-Level Takeaways Members’ financial health and wellbeing are tied to mission, vision, and values statements at Teachers Credit Union. A formal training program provides guidance ...
A Better Life For Members Is A Phone Call Away
Affinity FCU’s outbound calling team seeks out suffering members to help solve their financial problems.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.