How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Pass It On: A Referral Program That Works
February 22, 2019
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Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
2019 Innovation Series: Innovations In Member Experience
February 20, 2019
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Join the CreditUnions.com team for our Innovation Series, where four hand-picked member solutions providers share their innovations with you.
Member Experience, Fourth Quarter Data, Living Report
February 19, 2019
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Five can’t-miss data points this week on CreditUnions.com.
3 Takeaways From Trendwatch 4Q 2018
February 14, 2019
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Find out how credit unions performed in 2018, 10 years after the economic downturn.
Rewards, Referrals, And Returns
February 11, 2019
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Five can’t-miss data points this week on CreditUnions.com.
4 Ways To Reward Loyal Members
February 11, 2019
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This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
Higher Interest Means Higher Member Returns For 2018
February 11, 2019
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Total dividends are on track to increase 30.5% as credit unions take advantage of the rising interest rate environment.
Member Satisfaction Is High. It Could Be Higher.
February 6, 2019
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One study shows opportunity for credit union service in the year ahead.
Best Of January 2019
February 4, 2019
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Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Performance Pop Quiz: Are Member Relationships Still On The Rise?
January 31, 2019
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Member relationships run deep at U.S. credit unions. Test your fourth quarter knowledge of these three fundamental member metrics.
Pass It On: A Referral Program That Works
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
2019 Innovation Series: Innovations In Member Experience
Join the CreditUnions.com team for our Innovation Series, where four hand-picked member solutions providers share their innovations with you.
Member Experience, Fourth Quarter Data, Living Report
Five can't-miss data points this week on CreditUnions.com.
3 Takeaways From Trendwatch 4Q 2018
Find out how credit unions performed in 2018, 10 years after the economic downturn.
Rewards, Referrals, And Returns
Five can't-miss data points this week on CreditUnions.com.
4 Ways To Reward Loyal Members
This Valentine’s Day, see how credit unions share the love via rewards programs and other givebacks.
Higher Interest Means Higher Member Returns For 2018
Total dividends are on track to increase 30.5% as credit unions take advantage of the rising interest rate environment.
Member Satisfaction Is High. It Could Be Higher.
One study shows opportunity for credit union service in the year ahead.
Best Of January 2019
Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Performance Pop Quiz: Are Member Relationships Still On The Rise?
Member relationships run deep at U.S. credit unions. Test your fourth quarter knowledge of these three fundamental member metrics.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.