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Strategies to Increase Debit Card Usage

Many credit unions just issue a debit card to their members with a checking account. Learn how Patriot FCU, University FCU and Citibank structure their ...
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How Pentagon Builds Credit Card Loyalty

Between common-interest affinity programs, low rates, and monthly cash back rewards, Pentagon has clearly put the member first in credit card lending.
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RIP: Brick-and-Mortar Branches? Not at All

The branch is still the face of a credit union. Many credit unions are rethinking and expanding their design strategies to meet member needs.
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Altura Credit Union Reaches New Heights with the Hispanic Market

Learn how Altura Credit Union’s business plan to develop relationships with the Hispanic Community has produced results that exceeded expectations.
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OSU FCU Develops Its Brand and Member Relationships

Learn how OSU FCU's brand helps contribute to member growth reaching over 6%.
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Expanding the Use of Online Surveys

Online surveys are increasingly being used to enhance decision-making. This article highlights two credit unions that are extending their use of surveys in two different ...
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Share Draft Marketing Strategies

Learn how Schools Financial CU, Digital FCU and Anheuser-Busch Employees’ CU structure and market their share draft accounts.
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One Credit Union’s Response to Mortgage Turmoil

Kern Schools is looking to catch potential mortgage issues early by educating not only members but the community.
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A Campaign of Member Testimonials

Unitus Community Credit Union used member testimonials to widen its presence in the community and convey member value.
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Doubling One Credit Union’s Footprint

Believing that members measure convenience with points of access, Texans Credit Union launches an aggressive branching strategy.

Exit Interview: Deb Vollmer

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

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