Credit Union Strategy & Performance Interview: Cutting Costs, Holding onto Members
Financial Partners is making sacrifices, lowering rates, and raising some fees, but its service holds onto members.
Financial Partners is making sacrifices, lowering rates, and raising some fees, but its service holds onto members.
While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.
By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.
Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving their success?
Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using public relations to increase public awareness of their efforts.
Learn how Maine credit unions are using cooperative advertising to gain new members and increase services per household of existing members.
Hear the story of how Wauna Credit Union motivated a member to improve his credit.
Arizona is one of the hardest hit regions by the mortgage crisis and subsequent economic downturn. In response, Arizona State Credit Union ($1.34B, Phoenix, AZ) is doing what it can to assist members, individually and collectively.
Erie FCU incorporates their personal financial education curriculum with youth accounts to yield promising results.
Ohio Healthcare FCU has been capitalizing on current market conditions to grow their auto loan portfolio despite being a smaller credit union without an indirect loan portfolio.

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.

Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.

The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.

The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.

A new approach to vehicle affordability for credit unions.

Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.