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The Metamorphosis of a Credit Union – From SEG Legacy Branches to Online-Only Members

After reconfiguring their branch network and average branch size, Keypoint Credit Union, has seen significant increases in member relationships and a strong member migration to ...
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Financial Education as a Credit Union Differentiator: Interview with A+ FCU

Each credit union's education program is exclusive and should be tailored to fit the unique needs of the membership, community, values and goals. Here is ...
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‘Learning a New Language’: Combining Credit Union Cultures in a Merger

Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive ...
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Credit Union Strategy & Performance Interview: Serious Concerns but Not Reason for Panic

Listerhill Credit Union does not miss a beat in getting back to serving members.
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Credit Union Strategy & Performance Interview: More Attention to the Capital Position

The fundamentals remain good, but Meritrust CU is keeping a sharper eye on the financials.
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Credit Union Strategy & Performance Interview: Cutting Costs, Holding onto Members

Financial Partners is making sacrifices, lowering rates, and raising some fees, but its service holds onto members.
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Results and Timeline of BECU’s Member Advantage & Early Saver Programs

While these programs have received a lot of attention in the media, BECU offered new insight into its marketing strategy and its next steps.
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Mission Federal Credit Union’s Baby Boomer Mission

By matching goals to components of the retirement cycle, Mission hopes to meet the needs of members as they reach their Golden Years.
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BECU Posts 19% Share Growth and Rising Membership in 3rd Quarter

Defying the stall in industry growth rates, BECU is growing shares at five times the national average according to First Look data. What is driving ...
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Brand Awareness Boosted Through Public Relations

Credit unions have often been bashful about publicizing their many good works, but that is changing. Find out how credit union executives are increasingly using ...

What’s Job No. 2?

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

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