Members

Tell Your Friends about Travis

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.

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Service with a Smile

Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.

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Features

Smaller Credit Unions Level the Auto Lending Playing Field

Ohio Healthcare FCU has been capitalizing on current market conditions to grow their auto loan portfolio despite being a smaller credit union without an indirect ...
Features

Maintaining a Fresh Connection with Your SEGs

Baxter Credit Union sharpens focus on partnering with employer groups.
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Delta Community: Building Trust through “Home Loan Specialists”

One-on-one conversations between members and Delta Community’s “home loan specialists” helps strengthen member relationships with the credit union.
Features

Weaving into the Fabric of a FOM: Interview with Maurice Smith

Local Government FCU is using creative means for making itself an integral part of its FOM, local government and their employees in North Carolina.
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Persevering through Economic Adversity and Natural Disasters

Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, ...
Features

Tell Your Friends about Travis

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
Features

An Innovative Approach to Measuring Member Satisfaction

The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
Features

Marketing the Reverse Mortgage— A Retirement Option

Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
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The Year Of Living Dangerously

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Features

Service with a Smile

Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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