Members

Tell Your Friends about Travis

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.

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Service with a Smile

Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.

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The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues range from the general, “How-am-I-doing?” to the specific, such as “Should-Iraise-my-NSF-fee?”

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Features

Tell Your Friends about Travis

Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
Features

An Innovative Approach to Measuring Member Satisfaction

The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
Features

Marketing the Reverse Mortgage— A Retirement Option

Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
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The Year Of Living Dangerously

Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Features

Service with a Smile

Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.
Features

A Strategy To Wind Down Abandoned Accounts

Belvoir Federal Credit Union’s tech specialists have developed an automated escheatment system to swiftly clean up old accounts.
Features

Find Your Niche! Why Member Segmentation Strategies Are Critical.

How credit unions today are creating more profitable members through segmentation strategies.
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Loan From the Front

Member-facing staff at one Virginia credit union helps the institution reach its maximum lending potential.
Features

The Power of Data

Quantitative facts covering almost every aspect of credit union activity are abundant—and becoming even more plentiful. Many users of data are seeking answers. The issues ...
Features

A Penny Saved Is A Penny Earned

SAFE Credit Union encourages members to do the sensible thing and save.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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