3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Members Demand Choice And Variety
November 2, 2022
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Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Want A Better Online Experience? Add A Human Touch.
November 1, 2022
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Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Are You Providing The Experience Your Members Expect?
November 1, 2022
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Potential is at an all-time high for exceeding member expectations and delivering quality service.
Give The Gift Of Membership This Holiday Season
October 31, 2022
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Tinker FCU’s holiday promotion has become an annual tradition to boost membership growth.
6 Roles That Make The Most Of Member Experience
October 31, 2022
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Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
Don’t Let Poor User Journeys Be Your Downfall
October 31, 2022
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Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.
California Cooperatives Both Get A Win From Shared-Branch Arrangement
October 31, 2022
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A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
It’s Time To Join The Robot Revolution
October 31, 2022
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AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
A ‘Modern Payment Solution’ Doesn’t Only Mean Digital
October 5, 2022
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User experience is critical in the fight for institutional loyalty, and digital, although significant, is just one piece of the full puzzle
How To Expand Fraud-Fighting Capabilities With Linked Analysis
October 4, 2022
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Advanced fraud detection gives financial institutions more power to fight fraud or even stop it before it starts.
Members Demand Choice And Variety
Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Want A Better Online Experience? Add A Human Touch.
Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Are You Providing The Experience Your Members Expect?
Potential is at an all-time high for exceeding member expectations and delivering quality service.
Give The Gift Of Membership This Holiday Season
Tinker FCU's holiday promotion has become an annual tradition to boost membership growth.
6 Roles That Make The Most Of Member Experience
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
Don’t Let Poor User Journeys Be Your Downfall
Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.
California Cooperatives Both Get A Win From Shared-Branch Arrangement
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
It’s Time To Join The Robot Revolution
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
A ‘Modern Payment Solution’ Doesn’t Only Mean Digital
User experience is critical in the fight for institutional loyalty, and digital, although significant, is just one piece of the full puzzle
How To Expand Fraud-Fighting Capabilities With Linked Analysis
Advanced fraud detection gives financial institutions more power to fight fraud or even stop it before it starts.
Browse Topics
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
How Does BCU Put AI Policy Into Practice?
Marc Rapport
AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.