Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Meet The Member Experience Finalists For The 2022 Innovation Series
February 14, 2022
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This year’s member experience solutions provide inventive ways for credit unions to serve members.
Then And Now: The COVID Crisis For VSECU
January 10, 2022
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Inside the cooperative’s pandemic response effort and remote working strategy.
Puerto Rico’s Credit Unions Stand Together In The Wake Of Natural Disasters
January 5, 2022
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Unprecedented earthquake activity on the south coast of the Caribbean island has impacted thousands of residents. Now, credit unions are helping with the recovery.
A Small But Mighty Response To Payday Lenders And Fintech Competitors
January 5, 2022
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Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Arlington Community Sets The PACE For Sustainability
January 5, 2022
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The Virginia cooperative leverages a government-guaranteed loans program to help local business owners make an environmental difference.
What’s In A Name: Senior Director Of Member Success And Loyalty
December 13, 2021
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Jeremy Cline helps Truliant FCU leverage data and teamwork to improve the member experience.
Build It And They Will Come — And Stay: The Do-It-Yourself Digital Storefront
December 2, 2021
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With the right technology, credit unions can quickly design and go to market with the digital presence they need to retain and add members.
Desert Financial Leads With Heart To Conquer New Markets
November 29, 2021
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The Arizona cooperative commits time and money to fundraising, grants, and activities that revolve around the idea of giving back.
High-Tech Meets High-Touch: How Avatars Help 5 Credit Unions Advance Member Service
October 25, 2021
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Chatbots can learn, and these credit unions are infusing their technology with a touch of personality.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
October 20, 2021
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We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting growth.
Meet The Member Experience Finalists For The 2022 Innovation Series
This year’s member experience solutions provide inventive ways for credit unions to serve members.
Then And Now: The COVID Crisis For VSECU
Inside the cooperative's pandemic response effort and remote working strategy.
Puerto Rico’s Credit Unions Stand Together In The Wake Of Natural Disasters
Unprecedented earthquake activity on the south coast of the Caribbean island has impacted thousands of residents. Now, credit unions are helping with the recovery.
A Small But Mighty Response To Payday Lenders And Fintech Competitors
Credit unions are experimenting with employee-sponsored small-dollar loan programs at the urging of Filene and the FINRA Foundation.
Arlington Community Sets The PACE For Sustainability
The Virginia cooperative leverages a government-guaranteed loans program to help local business owners make an environmental difference.
What’s In A Name: Senior Director Of Member Success And Loyalty
Jeremy Cline helps Truliant FCU leverage data and teamwork to improve the member experience.
Build It And They Will Come — And Stay: The Do-It-Yourself Digital Storefront
With the right technology, credit unions can quickly design and go to market with the digital presence they need to retain and add members.
Desert Financial Leads With Heart To Conquer New Markets
The Arizona cooperative commits time and money to fundraising, grants, and activities that revolve around the idea of giving back.
High-Tech Meets High-Touch: How Avatars Help 5 Credit Unions Advance Member Service
Chatbots can learn, and these credit unions are infusing their technology with a touch of personality.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting ...
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3 Popular Case Studies From 2024: Where Are They Now?
Savana Morie
CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what’s in store for the future.
5 Lessons About Ground-Level Intelligence From A Rooftop Farm
Alix Patterson
A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do the same.
At Kirtland Credit Union, Project Management Isn’t Just A Task. It’s An Ethos.
Aaron Passman
Kirtland Credit Union’s five-tiered scoring system and rigorous approval process might look like red tape, but it’s streamlining resource allocation and improving efficiency for credit union for growth.
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.