3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
A Bus, A Bar, and A Basketball Court? Welcome To Vibrant’s New HQ
June 27, 2022
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Matt McCombs has an enduring vision for his credit union that has been a decade in the making. That vision has little to do with cash machines, loan files or direct deposits, but includes basketballs, beer, and ice cream cones. It’s unconventional thinking for an unconventional organization at the crossroads of America’s heartland. McCombs, the
How COVID-19 Pushed The SECU Foundation Out Of Its Comfort Zone
May 16, 2022
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More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and low-income communities.
The Financial Impact Of Investing In The Member Experience
May 4, 2022
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What’s the ROI on a Member Experience program? Focusing on the member experience feels like the right thing to do, but executives are always seeking data to quantify the relationship between loyalty and bottom line results.
A Mission-Forward Path To Pandemic Recovery
May 2, 2022
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In the age of digital, a “people-helping-people philosophy” is needed more than ever.
Leveraging Connected Experiences For An Enhanced Member Experience
May 2, 2022
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Positive member experiences across all channels facilitate high-value service, promote product adoption, and support communications that can be broadly delivered in a consistently engaging and personalized manner.
Just Add Coffee: How 2 Credit Unions Are Rethinking Branching
May 2, 2022
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Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for credit unions to align themselves with unlikely partners, and some arrangements provide non-interest income streams. Co-location strategies in which credit unions share space with another business often completely unrelated to
MX Strategies For 2022 And Beyond
May 2, 2022
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Integrate the cloud, data automation, AI, and self-service innovations to offer top-line member experience to credit unions and their members.
Simplifying the Onboarding Process: How Your Credit Union Can Level Up!
April 26, 2022
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Digital onboarding starts with understanding the evolving needs of your members. Members want a unified experience that proactively anticipates their needs and simplifies the onboarding process across digital, call center, and branch channels.
Do More with Less: Member Self-Service and Employee Empowerment
April 20, 2022
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This webinar highlights two ways credit unions are using self-service and knowledge management to help employees work smarter, do more with less, and thrive in 2022.
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
April 18, 2022
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Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
A Bus, A Bar, and A Basketball Court? Welcome To Vibrant’s New HQ
Matt McCombs has an enduring vision for his credit union that has been a decade in the making. That vision has little to do with ...
How COVID-19 Pushed The SECU Foundation Out Of Its Comfort Zone
More targeted giving and other changes helped the foundation make a bigger difference in the lives of North Carolinians — especially those in rural and ...
The Financial Impact Of Investing In The Member Experience
What’s the ROI on a Member Experience program? Focusing on the member experience feels like the right thing to do, but executives are always seeking ...
A Mission-Forward Path To Pandemic Recovery
In the age of digital, a “people-helping-people philosophy” is needed more than ever.
Leveraging Connected Experiences For An Enhanced Member Experience
Positive member experiences across all channels facilitate high-value service, promote product adoption, and support communications that can be broadly delivered in a consistently engaging and ...
Just Add Coffee: How 2 Credit Unions Are Rethinking Branching
Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for ...
MX Strategies For 2022 And Beyond
Integrate the cloud, data automation, AI, and self-service innovations to offer top-line member experience to credit unions and their members.
Simplifying the Onboarding Process: How Your Credit Union Can Level Up!
Digital onboarding starts with understanding the evolving needs of your members. Members want a unified experience that proactively anticipates their needs and simplifies the onboarding ...
Do More with Less: Member Self-Service and Employee Empowerment
This webinar highlights two ways credit unions are using self-service and knowledge management to help employees work smarter, do more with less, and thrive in ...
What’s In A Name: Head Of Financial Wellbeing And Brand Communications
Grant Gallagher leads from the intersection of member education and public relations to build brand and impact at his New Jersey credit union.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.